#dif23: DIF anniversary year brings Ottakringer Inselbier to the domestic trade

2023-04-27 10:11:07

For the eighth time, the Ottakringer brewery has brewed an island beer especially for the DIF. Mayor Dr. Michael Ludwig took over personally today.

Vienna (OTS/SPW) – For 40 years, the Danube Island Festival has stood for respectful cooperation, social cohesion and solidarity. This is proven by the largest open-air festival in Europe with free admission every year when it takes place on the Danube Island. But the Donauinselfest family also upholds these values in the run-up to the event, including through important partnerships with local companies to promote regional value creation. The Ottakringer brewery is one of these loyal companions. This year, for the eighth time, a refreshing island beer was created together, which will be served at the Danube Island Festival. On the occasion of 40 years of the Danube Island Festival under the motto #momentewiedies, the island beer will not only be available at the festival this year, but from May at BILLA and BILLA PLUS in Vienna and the surrounding area.

At today’s presentation and tasting of the island beer in the brewhouse of the Ottakringer brewery, mayor dr Michael Ludwig among other things Tobias Frank, Managing Director Technology & 1st Brewmaster Ottakringer Brewery, Barbara Novak, state party secretary of the SPÖ Viennaand Matthias Friedrich, managing director of the Pro Event Team for Vienna and project manager of the Danube Island Festivalalong with it.

Mayor Dr. Michael Ludwig: „The Ottakringer Brewery and the Danube Island Festival stand for regional added value. The largest traditional brewery in Vienna brews with Viennese water and malting barley from local cultivation. The Danube Island Festival is also an important part of Viennese culture and has been inspiring the Viennese for 40 years with free admission. Our partnership with the Ottakringer brewery has become a tradition, shows how togetherness works in Vienna, and has already produced the eighth island beer this year.“

Tobias Frank, Technical Manager & 1st Brewmaster Ottakringer Brewery: „As a long-standing partner of the Donauinselfest, we are celebrating this year’s 40th anniversary with great joy and a limited festival edition. Our Ottakringer Inselbier will now also be available in stores in 0.5l cans for the first time. As a lean lager beer, it not only goes perfectly with the Danube Island Festival, but is also the ideal companion for the summer away from the island.“

The #dif23 Inselbier will ensure enjoyable #moments like this from May
This year’s Inselbier will be available in 0.5 liter cans from BILLA and BILLA PLUS in Vienna and selected markets in eastern Austria from the beginning of May. In the striking anniversary design, the refreshing beer creation not only heralds the summer, but also ensures enjoyable #momentslikethis, in line with this year’s motto of the Danube Island Festival. The island beer is unfiltered, lean and particularly tasty in taste. With 4.7% Alc. the lager beer is ideal for warm summer days and not only tastes great on the Danube Island.

The Danube Island Festival

The Vienna Danube Island Festival is the largest open-air festival in Europe with free entry. A top-class music, action and fun program has been offered on the Danube Island for 40 years. The festival has always stood for social cohesion, an affordable and modern Vienna and treating each other with respect. www.donauinselfest.at

The six presenting partners of the Donauinselfest 2023 are: Wien Energie, UniCredit Bank Austria, OBI, Wiener Städtische Versicherung, Austrian Lotteries and Wien Holding.

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