In 2020, the global COVID-19 pandemic forced cultural institutions worldwide to shutter their physical doors, severing their primary channel of engagement with the public.
The Pandemic Pivot: Forging Digital Pathways in Peruvian Archaeology
When the global health crisis hit in early 2020, heritage sites faced an immediate operational crisis. According to research by Agostino, Anarboldi, and Diaz (2020), social media platforms were widely utilized during this period to reach a broader segment of the population, allowing museums to offer online services when physical operations were halted.
In Peru, this digital migration took on unique forms across various cultural hubs. Museums had to rapidly rethink their communication strategies.
Inside the Digital Strategy of El Brujo Archaeological Complex
Located in the La Libertad region of Peru, the Complejo Arqueológico El Brujo stands as a paradigm of this forced digital evolution. Famous for housing and protecting the tomb and remains of the Señora de Cao—an influential Moche political and religious leader—the site represents a cornerstone of pre-Columbian history.
Social media channels transformed into dynamic repositories for digital storytelling.
