Digital Art Month, towards a gamification of art?

Going on a treasure hunt: this is how we could define the challenge of Digital Art Month, a digital art festival organized by the CADAF fair and Beaux Arts & Cie (owner of the Daily Art). Until the end of June, visitors can discover augmented reality works in the four corners of the city, via their smartphones, guided by an interactive map designed by The Company of waking dreams (The Lucid Dreams Company). For the first time, users can earn points when they locate a work and eventually win a series of prizes (museum tickets, press subscriptions, etc.). How to design…