Digital Marketing Manager (H/F): Content Writer Role (Not Virtual Assistant) Focused on Specific Responsibilities

MAAF Announces Opening for Marketing Targeting Manager in Chauray

Published October 9, 2025

Chauray, France – The MAAF insurance group has announced an immediate opening for a Marketing Targeting Manager to join its Customer Relationship Management (CRM) Marketing team. The position, located in Chauray, will be pivotal in driving the strategy behind the company’s direct marketing initiatives.

The Role and Responsibilities

The Marketing Targeting Manager will work alongside a team of fifteen marketing professionals led by Audrey. This team is responsible for executing targeted and effective direct marketing campaigns for the MAAF brand, ensuring the right message reaches the right customer at the right time. According to company officials, this role is a crucial link in the marketing value chain – guaranteeing optimal performance and compliance.

Key responsibilities include strategic targeting analysis, channel recommendation, targeting specification drafting, file construction, and HTML integration for email distribution. A notable aspect of this position is maintaining compliance with general Data Protection Regulation (GDPR) guidelines and monitoring regulatory changes from organizations like the CNIL (Commission Nationale de l’Informatique et des Libertés). The role also entails in-depth deliverability analysis, targeted segmentation studies, and contributing to innovative marketing techniques, such as testing new channels like Rich Communication Services (RCS), and conversational SMS.

required Skills and Experience

Candidates must possess a strong educational background in Statistics, Data Processing, or a related field. Extensive experience in marketing targeting and scoring is essential, along with proficiency in SQL. While not mandatory, familiarity with tools like SAS, UNICA, and SAS Visual Analytics is highly desirable. the ideal candidate will demonstrate rigor, analytical skills, creativity, and the ability to collaborate effectively within a team.

Skill	Proficiency Level
SQL	Required
SAS	Preferred
UNICA	Preferred
Data analysis	Essential

Did You Know? According to Statista, the direct marketing sector in France is projected to generate $8.3 billion in revenue in 2025, highlighting the importance of targeted campaigns.

The MAAF Team and Work Surroundings

The team is focused on transitioning toward hyper-personalized marketing automation, utilizing intelligent targeting and optimized channels to enhance commercial pressure. The company offers a flexible working environment, including flex office spaces and opportunities for remote work.

Pro Tip: Demonstrating a proactive approach to regulatory compliance, particularly around data privacy, will be a significant asset in this role.

The Growing Importance of Marketing Targeting

In today’s competitive landscape, effective marketing targeting is more crucial than ever. Consumers are bombarded with marketing messages, making it essential for businesses to deliver relevant and personalized content. According to a recent report by McKinsey, personalized marketing can increase revenue by 10-15%.

hyper-personalization, leveraging data analytics and AI, is becoming the standard. Companies are moving beyond basic demographic segmentation to understand individual customer preferences, behaviors, and needs. Learn more about the value of personalization from McKinsey.

Frequently Asked Questions About Marketing targeting

What is marketing targeting?

Marketing targeting is the process of identifying specific groups of consumers who are most likely to be interested in a company’s products or services.

Why is SQL crucial for a marketing Targeting Manager?

SQL is essential for querying and manipulating data,which is fundamental for building and analyzing target audiences.

What is GDPR and why is compliance necessary?

GDPR (General Data Protection Regulation) is a European Union law that protects the privacy and personal data of individuals. Compliance is crucial to avoid legal penalties and maintain customer trust.

what are RCS and conversational SMS?

RCS (Rich Communication Services) and conversational SMS are emerging channels for direct marketing that offer richer media and interactive experiences compared to traditional SMS.

How important is data analysis in this role?

Data analysis is absolutely critical for identifying trends, segmenting audiences, and optimizing campaigns for maximum performance.

Are you ready to make a significant impact on MAAF’s marketing strategy? what new channels do you beleive hold the most potential for targeted marketing in the future?

share this article with your network and let us know your thoughts in the comments below!

What metrics will be used to evaluate the success of content initiatives?

Digital Marketing Manager (H/F): Content Writer Role – Specific Responsibilities

As a Digital Marketing Manager specializing in content creation, you’re more than just a wordsmith. You’re a strategic storyteller, a data analyst, and a brand advocate. This isn’t a virtual assistant position; it’s a leadership role focused on driving results through compelling content. Here’s a deep dive into the specific responsibilities you can expect.

Core Content Creation & strategy

the foundation of this role lies in crafting high-quality content. But it’s not just writing. It’s about understanding the entire content lifecycle.

* Content Calendar Management: Developing and maintaining a detailed content calendar aligned with overall marketing objectives. This includes blog posts, articles, website copy, social media updates, email newsletters, and perhaps video scripts. Keyword research is paramount here.

* SEO content Writing: Producing SEO-optimized content that ranks highly in search engine results pages (SERPs). This requires a strong understanding of keyword density, meta descriptions, header tags (H1, H2, H3), and internal/external linking strategies. Tools like SEMrush, ahrefs, and Google Keyword Planner are essential.

* Brand Voice Consistency: Ensuring all content adheres to the established brand voice and style guidelines. Maintaining a consistent tone and messaging across all platforms is crucial for brand recognition.

* Content Audits: Regularly auditing existing content to identify areas for improvement, updates, or repurposing. This helps maintain content freshness and relevance.

* Topic Ideation: Generating innovative content ideas based on industry trends, competitor analysis, and audience research.Staying ahead of the curve is key.

Data Analysis & Performance Reporting

Content isn’t created in a vacuum. Measuring its impact is vital.

* Google Analytics Expertise: Proficiently using Google Analytics (and potentially other analytics platforms) to track content performance metrics such as page views, bounce rate, time on page, and conversions.

* KPI Tracking: Defining and tracking key performance indicators (KPIs) related to content marketing efforts. Examples include organic traffic, lead generation, and social media engagement.

* Reporting & Insights: Creating regular reports summarizing content performance and providing actionable insights for optimization. Data visualization skills are a plus.

* A/B Testing: Conducting A/B tests on headlines,calls to action,and content formats to identify what resonates best with the target audience.

* Content ROI Analysis: Demonstrating the return on investment (ROI) of content marketing initiatives.

Collaboration & Project Management

A successful content writer/digital marketing manager doesn’t work in isolation.

* Cross-Functional Collaboration: working closely with other marketing team members (SEO specialists, social media managers, designers, etc.) to ensure content aligns with broader marketing campaigns.

* Freelancer Management (If Applicable): managing and coordinating freelance writers, editors, or designers. this includes providing clear briefs, reviewing work, and ensuring quality control.

* Project Management: Utilizing project management tools (Asana, Trello, Monday.com) to manage content projects, deadlines, and workflows.

* Stakeholder interaction: Communicating content strategy and performance updates to stakeholders, including senior management.

* Content Distribution Strategy: Developing and implementing a content distribution strategy to maximize reach and engagement. This includes social media promotion, email marketing, and potentially paid advertising.

Technical Skills & Tools

Beyond writing prowess, certain technical skills are essential.

* Content Management Systems (CMS): Proficiency in using CMS platforms like WordPress, Drupal, or Joomla.

* SEO Tools: Experience with SEO tools like SEMrush, ahrefs, Moz, and Google Search Console.

* Email Marketing Platforms: Familiarity with email marketing platforms like Mailchimp,Constant contact,or HubSpot.

* Social Media Management Tools: Experience with social media management tools like Hootsuite, Buffer, or Sprout Social.

* Graphic Design Basics: A basic understanding of graphic design principles and tools like Canva or Adobe Spark is beneficial.

Staying Current: industry Trends & Best Practices

The digital marketing landscape is constantly evolving. Continuous learning is non-negotiable.

* Algorithm Updates: Staying informed about algorithm updates from search engines like Google.

* Content Marketing Trends: Monitoring emerging content marketing trends and technologies.

* Competitive Analysis: Regularly analyzing competitor content