The Gstaad Guy, the Instagram account that seduces the big fortunes
By parodying the life of the HNWI, this Briton managed to attract the attention of those he staged. A community with strong purchasing power, which he now grows through collaborations with luxury brands such as Loro Piana and TAG Heuer.
This article was written by the journalists of “Bilan”. Find the follow-up of the news on Bilan.ch
Gstaad, St-Moritz, Saint-Tropez, Mykonos or Monaco… On Gstaad Guy’s Instagram account, the favorite destinations of wealthy people parade. Private jets, five-star hotels, cigars, whiskeys and luxury boutiques, this fantasized life is that of Constance, a pompous Franco-British aristocrat, a “daddy’s boy” dividing his life between his London residence, his yacht in Monaco and his chalet in Gstaad.
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