2024-04-18 02:11:00
The Moroccan National Tourism Office (ONMT) launched, Tuesday in Washington, the second stage of its roadshow in the United States, with the objectives of presenting the diversity and richness of Morocco’s tourism and hotel offerings and consolidating its shares in the very buoyant American market.
A ceremony in an authentically Moroccan setting was organized on this occasion in the presence of the King’s ambassador to Washington, Youssef Amrani, American personalities and a host of tourist operators and media from the federal capital of the United States. United and its region.
Speaking on this occasion, Amrani stressed that Morocco, with its various tributaries, is distinguished by its millennial culture and ancestral heritage which make the Kingdom a unique destination, noting that all these facets give rise to a “mosaic” unprecedented authenticity and modernity where traditions, music and culinary art intertwine.
“Beyond its historical treasures and cultural wealth, Morocco is a land of breathtaking natural beauty,” said the diplomat, highlighting the Kingdom’s vast potential as a premier tourist destination.
Amrani also noted that Morocco, which stands out for its legendary hospitality, modern infrastructure, as well as a solid commitment to sustainable tourism, welcomes travelers from around the world with open arms.
For her part, the director of the ONMT for North America, Siham Fettouhi indicated that this promotional action aims to improve the referencing of the Morocco destination and its marketing to achieve ambitious objectives in such a strategic market as the UNITED STATES.
This roadshow, the first stage of which took place in Miami (April 15) and will be completed in New York (April 17), also aims to position the Morocco destination in the Top of mind of US travelers, particularly in the three basins. of tourists from the American East Coast, she said.
Ms. Fettouhi further indicated that this tour highlights the new, unprecedented direct connection linking New York to Marrakech, which will be operated by United Airlines from next October, adding that this series of events also offers a platform for meetings and exchanges between Moroccan professionals and various distribution and American media prescribers.
The format of this roadshow was designed to create an immersive experience for guests through authentic activations: creation of a souk space, tea ceremony, calligraphy, as well as a tasting of Moroccan cuisine.
According to ONMT statistics, some 400,000 American tourists in 2023, generating 800,000 overnight stays, an increase of 19 pc compared to 2019, the reference year before the pandemic. Morocco aims to increase its share in this high value-added market to ultimately reach 1 million tourists annually.
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