Don’t let MG HS travel come to the fore! Ford Kuga and Honda CR-V adjust sales strategy

The MG brand brought back to Taiwan by Zhonghua Automobile, the first new car HS officially announced the price in mid-September. The price of a mid-size SUV is close to that of a cross-border SUV. , is considered a “price destroyer”, and in addition to affecting mid-size SUVs, crossover SUVs are also within range. Although the target was not indicated, Honda and Ford also began to use their brand advantages to try to minimize the damage of MG HS.

MG HS has become a market disruptor with the full specification of a mid-size SUV but at the price of a cross-border SUV. (Photo by reporter Su Minghan)

MG’s HS 1.5T flagship version is priced at 899,000 yuan, which is already in the same price range as Toyota Corolla Cross and Honda HR-V. Only equipped, in terms of CP value, MG HS performs quite well.

Ford launched the Kuga EcoBoost 180 fashion X model with a discount of 869,000 yuan in cash. This model uses a 1.5-liter turbo with an eight-speed automatic, Lv.2 assisted driving, dynamic driving mode, electronic knob gear, NVH car Cabin tranquility package, 8-inch SYNC3 integrated entertainment and communication system and satellite navigation are all standard.

Ford steals the market from the MG HS with the Kuga EcoBoost 180 Stylish X model. (Image credit: Ford)

Honda recently temporarily stopped production of HR-V, and switched to CR-V as the main sales force, deliberately boosting CR-V sales before the end of the year. Since the sixth generation will be launched next year, although the current model is the last model, it has a good brand image, excellent product quality, and has a very spacious cabin space. It is still quite attractive. Since it is the last generation car, the CR-V will have more discount space than the MG HS, which is almost equal to the price, which is another advantage.

Although the price of the Honda CR-V is high, the product is strong. Thanks to the temporary suspension of production of the HR-V, sales by the end of the year are expected to hit a new high. (Photo by reporter Chen Yingjie)

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