2023-11-04 09:44:32
Through his experience at the International Trade Center (ITC), Saoussen Ben Romdhane highlights the essential elements needed to boost e-commerce in Tunisia. His analysis focused on the importance of these factors and the need for political involvement to promote financial inclusion.
Saoussen Ben Romdhane, Business Development Officer at the International Trade Center (ITC), shared his perspective on the key levers for success in e-commerce during his recent participation in the 25e session of the International Forum of Realities.
During his speech, Mr.me Ben Romdhane insisted on the crucial importance of a favorable regulatory framework, business training, expansion into international markets, and also addressed the issue of financial inclusion.
The essentials for success in e-commerce
Indeed, in Tunisia, e-commerce has great promise, but to realize its potential, a favorable regulatory framework is essential. Mme Ben Romdhane stressed the importance of working with UNCTAD to develop an e-commerce strategy adapted to development and also recalled that Tunisia’s e-commerce strategy was validated the previous year.
In addition, education and upskilling of companies working in e-commerce are essential. In this context, she recalled that the International Trade Center offers training to organizations and businesses to guarantee quality services and strengthen their skills in electronic commerce.
“Business training goes beyond just creating websites; it also involves identifying target markets and preparing sites accordingly. This targeted approach aims to ensure that companies will take full advantage of opportunities in specific market segments,” she stressed. Mme Ben Romdhane also addressed the connectivity of Tunisian companies to international markets. The importance of partnering with international platforms such as Amazon and eBay was highlighted. This collaboration is crucial to access larger markets and facilitate global sales.
Another important facet of M’s interventionme Ben Romdhane is about financial inclusion. She stressed the need to reduce export costs for Tunisian companies. Agreements with international payment methods such as Visa and Mastercard have been put in place to lower these costs.
But financial inclusion in Tunisia remains a challenge, as international online payments remain limited. In this context, Mme Ben Romdhane insisted on the need to pave the way for more accessible online payment solutions, such as Paypal.
What about the future?
Looking to the future, Mr.me Ben Romdhane shared projects initiated by the International Trade Center. She discussed the Virtual Marketplaces Project, funded by the World Bank, which aims to support e-commerce in Tunisia, Morocco and Jordan.
She also mentioned skills building programs, including e-commerce for women entrepreneurs, with a training of trainers component. These programs have had a significant impact in enabling businesses to develop their e-commerce skills. To this, we add the question of traceability and trust in online payments which was addressed. Saoussen Ben Romdhane highlighted the need for solutions that allow consumers to track their online purchases and simplify package returns, while ensuring payment security. She also shared the E-commerce Hub initiative in Tunisia, which offers training to young entrepreneurs. Finally, she encouraged Tunisians to follow the online courses of ITC’s SME trade academy to strengthen their skills in e-commerce. “It is clear that political commitment and collaboration between the public and private sectors are essential to boost financial inclusion and advance e-commerce in the country,” she further emphasized.
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