In line with the Canal+ Group’s CSR commitments, its Canal+ Brand Solutions network is launching the Sustainable Consumption Screen to encourage new, more sustainable and responsible consumption habits.
Broadcast once a week in prime time on Tuesdays on C8, this screen aims to offer the greatest visibility to brands that extend the life of objects, or that offer services promoting the purchase of refurbished products, second-hand or repair of defective equipment.
To give advertisers on this screen maximum visibility, the department offers “100% sustainable consumption” on-air packaging at the start and end of the screen to contextualize their speech.
Remember that last year, Canal+ Brand Solutions launched the Green Screen, reserved for products bearing a label recognized by ADEME.
