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EFL Inks Panini Sticker Deal


EFL And Panini Ink Multi-Year Trading Card Partnership

The English Football League Is Partnering With Panini To Launch A New Range Of Trading Cards And Stickers. This multi-Year Agreement,Set To Commence In The 2025/26 Season,Will See Panini Become The Official Trading Card Licensee Of The League,marking Their Return After Nearly Two Decades.

Panini Returns To The EFL After 20 Years

This Collaboration Encompasses All 72 EFL Clubs Across The Championship, League One, And league Two. For The First Time, Hobby Trading Cards Featuring Player Autographs And Memorabilia will Be Introduced. Panini Will Also Have Prominent Visibility Across All Three Divisions And The Five Wembley Finals Organized By The EFL.

Ben Wright, Chief Commercial Officer Of The EFL, Emphasized The Partnership’s Potential. He Noted That This Initiative Offers New Avenues For The League And Its Clubs To Connect With Supporters, Particularly Younger Fans. “this New Partnership With Panini Provides The opportunity And New Ways For The League And Our Clubs To Engage With Supporters, In Particular, Younger Fans,” Wright Saeid.

wright Added That The League Continues To Seek Innovative Ways For Audiences To Engage with EFL Football Beyond The conventional 90 Minutes On The Pitch.

What To Expect From The Panini-EFL Partnership

Katie Gritt, Head Of Marketing – Sport at Panini, Highlighted The Inclusivity Of The Partnership, Ensuring That every EFL Club Will Be Represented In Panini’s Collections. “We Are Partnering With The EFL, To Bring collecting Panini To Fans Of All 72 EFL clubs. With Every Club Set To Feature In Our Collections,” Gritt Stated.

Panini Aims To Celebrate The Wide Array Of Talent Present Throughout The EFL.

Key Partnership Highlights
Feature Details
Duration multi-Year
Start Date 2025/26 Season
Coverage All 72 EFL Clubs
new Offering EFL Hobby Trading Cards (Autographs, Memorabilia)
Visibility Across All Divisions, Wembley Finals

Boosting Fan engagement Through Collectibles

The EFL Is Keen On Enhancing fan Engagement, Especially Among Younger Demographics. with Initiatives like Fantasy EFL And Now The Panini Partnership, The League Is Actively Diversifying Its Outreach Methods.

The Trading Card Market, While Evolving Digitally, Still Holds Significant Appeal. Physical Collectibles Provide A tangible Connection To The Sport And Its Stars.

Did You Know? The global Trading Card Market Was Valued At Over $13 Billion In 2023 And Is Projected to Grow considerably In The Coming Years.

The Lasting Appeal Of Trading Cards

Trading Cards Offer More Than Just Collectibility; thay Provide A Sense Of Nostalgia, Community, And Investment Potential. Rare Or Autographed Cards Can Fetch Considerable Sums In The Resale Market.

Pro Tip: Keep Your Trading Cards In Protective Sleeves And Binders to Maintain Their Condition And Value Over Time.

This Partnership Between The EFL And Panini Capitalizes On These Sentiments, Aiming To Create A new Wave Of Enthusiasts And Collectors.

What Features Would You Like To See On The New EFL Trading Cards? Which EFL Player Would You Most Want To Find An Autographed Card Of?

The Enduring Popularity Of Football Collectibles

The World Of Football Collectibles Extends Far Beyond Just Trading Cards. Memorabilia Such As Signed Jerseys, Match-Worn Boots, And Even Pieces Of The Pitch Can Hold Immense Value For Dedicated Fans.

In Recent Years, Digital Collectibles, Including NFTs (Non-Fungible Tokens), Have Also Emerged As Popular Options, Offering Unique Ownership and Trading Opportunities.

Frequently Asked Questions About The EFL-Panini Partnership

  • When Will The EFL Panini Trading Cards Be Available?

    The EFL Panini Trading Cards Will Be Available Starting From The 2025/26 Season.
  • Which EFL Clubs Will Be Included In The Panini Collection?

    All 72 EFL Clubs Across The Championship, League One, And League Two Will Be Featured In The Panini Collection.
  • will The EFL Trading Cards Include Autographs?

    Yes, The Collection Will Include The First-Ever EFL Hobby Trading Cards, Featuring player Autographs And Memorabilia.
  • How Will The EFL Benefit From This Panini Partnership?

    The EFL Will Benefit from Increased Fan Engagement And New Ways To Connect With Supporters, Especially Younger Fans, Through The Panini Partnership.
  • Where Will Panini Have A Presence As Part Of The EFL Deal?

    Panini will Have A Presence Across All Three EFL divisions And At The Five Wembley Finals Organized By The League.

Share Your Thoughts And Predictions In The Comments! Which Players Are You Hoping To See Featured In The New Panini Collection?

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