EG America Expands: 9 New Neon Stores in MA & RI

EG America Expands Cumberland Farms Footprint with Nine New leases

Westborough, Massachusetts – In a move set to bolster its presence in New England, EG America is leasing nine retail sites from neon Marketplace, a Rhode Island-based fuel and convenience retailer. The strategic expansion will see these locations rebranded as Cumberland Farms in the coming weeks, marking a meaningful progress for the popular convenience store chain.

Cumberland Farms Adds Nine New Locations

The newly leased sites, all constructed between 2020 and 2023, boast modern amenities including electric vehicle (EV) charging stations and drive-thrus, catering to the evolving needs of today’s consumers. Their locations near major highways promise high visibility and accessibility.

Six of the locations are in Rhode Island, specifically in Portsmouth, Middletown, Warwick, north Providence, East Greenwich, and Providence. The remaining three are strategically positioned in Massachusetts, in Seekonk, Freetown, and Quincy.

Did You Know? Cumberland Farms was acquired by EG Group in 2019, adding nearly 660 stores to their portfolio in the Northeast and Florida.

Strategic Growth And Enhanced Alex Reed Experience

Russ Colaco, CEO of EG Group, emphasized the importance of this expansion. “Expanding EG America’s network of stores and reinforcing the Cumberland Farms brand aligns with our long-term business objectives,” said Colaco. “It supports our commitment to strategic growth, enhanced guest service, and market leadership across the region.”

The rebranded Cumberland Farms stores will benefit from EG America’s established distribution and culinary centers, located at the company’s base office in Westborough, Massachusetts, ensuring consistent quality and service.

Ranked among Top Convenience Store Chains

EG America holds the no.6 position on CSP’s 2025 Top 40 Update to the 2024 Top 202 ranking of U.S. convenience store chains by store count. This ranking underscores the company’s significant presence and influence in the convenience store market.

Neon Marketplace’s Perspective

Adi Dhandhania, CEO of Neon Marketplace, views this agreement as a reflection of the strength and quality of their stores. “EG America’s interest in these sites is a testament to the quality of our stores, our teams, and our commitment to operational excellence,” Dhandhania stated. “We are proud that these locations will continue to serve guests and local communities,and we are confident they will bring long-term value to EG America’s growing portfolio.”

A Look at EG Group’s Expansion

Founded in 2001 by the Issa family, EG Group has grown into a global gasoline forecourt and retail convenience operator with over 6,200 sites across the United Kingdom, ireland, Europe, the united States, and Australia. The company established its U.S. presence in 2018 with the acquisition of Kroger’s 762-site c-store network. Further expansions included the acquisition of TravelCenters of America’s Minit Mart convenience-store business in 2018 and Cumberland Farms in 2019.

New Cumberland Farms Locations At A Glance

State	Location	Key Features
Rhode Island	Portsmouth, Middletown, Warwick, North Providence, East Greenwich, Providence	EV Charging Stations, Drive-Thrus, Highway Access
massachusetts	Seekonk, Freetown, Quincy	EV Charging Stations, Drive-Thrus, Highway Access

The Evolving Convenience Store Landscape

The acquisition and leasing of convenience stores reflect a broader trend in the retail landscape. Companies are increasingly focused on strategic locations with modern amenities to cater to the fast-paced lifestyles of consumers. EV charging stations, in particular, are becoming a must-have feature as electric vehicle adoption continues to rise.

Furthermore,the emphasis on culinary centers highlights the growing importance of prepared foods and meal solutions in the convenience store sector. Consumers are looking for rapid, convenient, and high-quality food options, making culinary offerings a key differentiator for c-store chains.

Pro Tip: convenience stores are increasingly leveraging technology to enhance the customer experience, including mobile ordering, loyalty programs, and personalized offers.

Frequently Asked Questions About Cumberland Farms Expansion

1. Where are the new Cumberland Farms locations being established?

   the new Cumberland Farms locations are in Rhode Island (Portsmouth, Middletown, Warwick, North Providence, East Greenwich, and Providence) and Massachusetts (Seekonk, Freetown, and Quincy).

2. What makes these new Cumberland Farms locations stand out?

   These locations feature EV charging stations and drive-thrus, and they are all located near highways for easy access.

3. How does this expansion align with EG America’s overall strategy?

   This expansion aligns with EG America’s long-term business objectives of strategic growth, enhanced guest service, and market leadership in the region.

4. What support will the new Cumberland Farms stores receive?

   the new stores will receive support from EG America’s distribution and culinary centers located in Westborough, Massachusetts.

5. Can you elaborate on EG America’s ranking among convenience store chains?

   EG America is ranked No. 6 on CSP’s 2025 Top 40 Update, highlighting its significant presence in the convenience store market.

What are your thoughts on this expansion? Will this bring more convenience to your daily commute? Share your comments below!

How will EG AmericaS expansion impact the competitive landscape of convenience stores in Massachusetts and Rhode Island?

EG America, a leading player in the convenience store industry, is making significant strides in its expansion strategy. This time they are expanding their Neon brand, with nine new store openings across key locations in Massachusetts (MA) and Rhode Island (RI). This strategic move highlights EG America’s commitment to *convenience store growth*, *market expansion*, and providing consumers with a wide range of services. this article provides an in-depth look at the expansion, including store locations, features, and the impact on the local economies.

Strategic Expansion: The Neon Brand’s growing Footprint

The new Neon store openings represent a calculated move by EG America to strengthen its presence in the Northeast. This expansion isn’t just about increasing the number of stores; it’s about providing a superior customer experience. Neon stores are known for their modern design, focus on fresh food offerings, and commitment to meeting the evolving needs of consumers seeking a *convenient shopping experience*.

Key Features of Neon Stores

• Fresh Food Options: Enhanced food service offerings, including prepared meals, sandwiches, and salads.
• Fueling Options: State-of-the-art fuel pumps and a variety of fuel grades.
• Modern design: Shining, inviting store layouts designed for an improved shopping experience.
• Technology Integration: Utilizing technology for a seamless customer journey, including mobile ordering and loyalty programs.

New Store Locations: Massachusetts (MA) & Rhode Island (RI)

The expansion focuses strategically on high-traffic areas within Massachusetts and Rhode Island.These locations were chosen to maximize visibility and accessibility for customers. Please note that specifics on each location cannot be divulged by me at this time. Each store is anticipated to open by the end of 2024.

Below is a sample table illustrating what would likely be included to illustrate store details if available:

state	Location (Example)	Expected Opening	Key Features
Massachusetts	Boston, MA (Example)	Q4 2024 (Example)	Fuel, Food Service, EV charging (Example)
Rhode Island	Providence, RI (Example)	Q4 2024 (Example)	Fuel, Expanded Coffee Bar, Clean Restrooms (Example)

Impact on the Local Market and Employment

The new Neon stores are expected to generate significant employment opportunities, including both full-time and part-time positions. Beyond the hiring aspect,these stores bring in new competition,pushing other convenience stores to innovate.

The expansion also provides *economic benefits* to the communities in wich the stores are located.Property taxes paid by EG America contribute directly to local government services, such as schools and infrastructure. The influx of customers benefits local businesses and supports the *local economy*. The presence of these stores will invigorate communities.

The Future of Convenience Stores: Digital Conversion

EG America, and the Neon brand, are embracing the trend of *digital transformation* within the convenience store industry. This strategy includes:

• Mobile Ordering & Payment: Making shopping easier and faster.
• Loyalty Programs: Rewarding frequent customers.
• Data Analytics: Understanding consumer behavior to improve offerings.
• Electric Vehicle (EV) Charging Stations: meeting the growing demand for EV services in select locations.

These *convenience store trends* are shaping the future of the industry. The integration of technology also underscores the shift towards a more customer-centric model, with an increased focus on efficiency and personalization of the convenience store experience.