Perhaps Elon Musk It is not going through the best moment for its popularity and financial stability. Meanwhile, in contrast, SpaceX is enjoying one of its best periods thanks to its successes in all possible fields that lead them to break one brand after another.
We have seen this polar opposite situation highlighted particularly in recent months, with Musk’s legal crisis against Twitter’s legal team.
At the same time that the private space agency maintains his positive record of launches with their Falcon 9 rocket that takes them to literally make history with each new launch.
This type of progress naturally generates a dynamic of admiration and almost worship around the myth of both the company and its owner.
So it was only a matter of time before someone decided to make an official line of products to squeeze even more of this fame.
Mattel is the new partner of SpaceX and Elon Musk
through a surprising official announcement The toy company has announced the completion of a strategic agreement with SpaceX to develop an upcoming product line consisting essentially of toys and collectible figures.
The manufacturer, as reported in the text, will begin to launch these official products of the private space agency as part of its Matchbox line, starting in 2023:
”We pride ourselves on our ability to create products and experiences that honor the cultural moments that inspire humanity.
As space exploration moves faster than ever, we’re thrilled to be working with SpaceX and helping create limitless play patterns for the space explorer in every child.”
This is what Nick Karamanos, senior vice president of Entertainment Partnerships at Mattel, reports as the first official statement by the toy company regarding the agreement reached
Mattel Creations, the online platform for collectors looking for limited edition products, will be an essential part of the line of products developed around the SpaceX brand.
The designs and proposals could be very varied, although we can already predict that we will soon see a scale figure of the Falcon 9 or the Starship with which they plan to reach Mars and even the Dragon capsule with which they transport astronauts to the International Space Station (ISS).
Now the big question is whether or not we will see an Elon Musk action figure. And frankly the chances are higher than ever.