Emanuel Group Secures Endeavor Tennis Assets with New Deal Agreement Unveiled by Mari

October 8, 2025

Emanuel-Led Group Acquires Top Tennis Properties, Launches Mari

A newly established entity, Mari, spearheaded by Endeavor’s Chief Executive Officer and co-founder Ari Emanuel, has finalized the acquisition of a prominent collection of international tennis tournaments. The deal signifies a major shift in the ownership landscape of professional tennis, consolidating several key events under a single banner.

The Mari Portfolio: A Tennis Powerhouse

Mari’s impressive portfolio now encompasses some of the most prestigious tournaments on the ATP and WTA calendars. Key assets include the Miami Open and the Madrid Open, widely regarded as flagship events outside of the four Grand Slam tournaments. The acquisition extends to a series of women’s WTA tournaments, notably the Abu Dhabi Open, the Citi DC Open, and the SP Open, strengthening Mari’s position in women’s tennis.

Beyond these cornerstone events, Mari also secures ownership of exhibition matches such as the Giorgio Armani Tennis Classic and the MGM Macau Tennis Masters. The company also manages important ATP men’s tournaments like the Chengdu Open, the Hong Kong Open, the Japan Open, and the Rio Open, creating a robust and geographically diverse tournament schedule.

Deal Details and Industry Impact

The transaction, initially disclosed in April, represents a rare instance of considerable tennis tournament assets changing hands. The sale was facilitated by The raine Group and is connected to Silver Lake’s planned acquisition of Endeavor. This strategic move follows a comprehensive review initiated last October, signaling a potential restructuring within Endeavor’s holdings.

Leadership and Investment

Ari Emanuel, alongside Mark Shapiro, will be pivotal in charting the strategic direction and fostering growth for Mari. The company’s executive team features Matt cohn as Managing Partner and Ben Enowitz as Chief Financial Officer, ensuring continuity in tournament operations under existing leadership.

A diverse group of investors backs the venture, including funds managed by Apollo, RedBird Capital Partners, Qatar Investment Authority, HSG, IMI media group, Ares Management funds, Dr. Patrick Soon-Shiong, a16z Growth, Nancy Zhang, Forta Advisors, Main Street Advisors, and Causeway Media Partners. A significant element of the Miami Open deal involves the integration of the ownership group behind the NFL’s Miami Dolphins, Hard Rock Stadium, and the Formula 1 Miami grand Prix as principal investors. This group includes Stephen Ross and Ares-managed funds.

Expansion Beyond Tennis

Mari’s ambitions extend beyond tennis. The company has also acquired Frieze, a prominent contemporary art association, and a majority stake in Barrett-Jackson, a leading automotive lifestyle brand, indicating a broader strategy of building a diversified portfolio of premium experiences.

Vision for the Future

Ari Emanuel stated the move reflects a growing consumer preference for experiences over material possessions.He believes that evolving work patterns and the rise of artificial intelligence will create increased leisure time, driving demand for sports, art, lifestyle, and entertainment. Mari aims to capitalize on these trends by fostering innovative ways for audiences to connect and share their passions.

Gerry Cardinale, founder and managing partner of RedBird Capital, emphasized Mari’s potential to leverage the growing convergence of premium intellectual property in sports and live entertainment, areas where RedBird possesses established expertise.

In a related growth, IMG previously divested its 50% share in the ATP 500 Rio Open to Mubadala Capital in 2023, demonstrating a broader trend of investment and restructuring within the tennis world.

The 2025 Miami Open saw victories for aryna Sabalenka in the women’s singles and Jakub Mensik in the men’s singles, while Casper Ruud and Aryna Sabalenka claimed the titles at the Madrid open.

Key Tournament Details

Tournament	Location	Tour
Miami Open	Miami, Florida	ATP & WTA
Madrid Open	Madrid, Spain	ATP & WTA
Abu Dhabi Open	Abu Dhabi, UAE	WTA
Citi DC Open	Washington, D.C.	ATP & WTA
SP Open	São Paulo, Brazil	WTA

Did You Know? The global sports market is projected to reach $600 billion by 2025, fueled by increasing media rights deals and rising fan engagement.

Pro Tip Investing in premium sports experiences offers a unique possibility for brands to build strong connections with their target audiences.

What impact will this acquisition have on the future of professional tennis? How will Mari leverage its diverse portfolio to create new fan experiences?

The Changing Landscape of Sports Ownership

The sale of these premier tennis tournaments reflects a broader trend of institutional investment in sports properties. Private equity firms and investment groups are increasingly recognizing the potential for growth and profitability in the sports and entertainment sectors. This trend is driven by factors such as rising media rights fees, growing global fan bases, and the increasing popularity of sports betting.

The convergence of sports and entertainment is also accelerating, with events increasingly incorporating elements of music, art, and fashion to appeal to a wider audience. Companies like Mari are positioned to capitalize on these trends by creating immersive and engaging experiences that go beyond traditional sporting events.

Frequently Asked Questions About Mari & tennis Ownership

• What is Mari? Mari is a newly launched sports and entertainment company formed through the acquisition of several key tennis tournaments and other premium brands.
• Who owns the Miami Open now? The Miami Open is now owned by Mari, with the ownership group of the Miami Dolphins and Hard Rock Stadium as principal investors.
• Why are tennis tournaments being sold? The sale of these tournaments is part of a larger restructuring within Endeavor and a trend of private equity investment in sports properties.
• What other properties does Mari own? Beyond tennis, Mari also owns Frieze (contemporary art) and a majority stake in Barrett-Jackson (automotive lifestyle).
• How will this affect fans? Mari aims to enhance fan experiences and grow the reach of the tournaments through strategic investments and innovative programming.
• Is the trend of sports asset acquisitions expected to continue? Yes, with the growth of the sports market and rising interest from investors the trend of asset acquisitions is expected to continue.
• What is the significance of Ari Emanuel’s involvement? Ari Emanuel, a prominent figure in the entertainment industry, brings extensive experience and a network that will be invaluable to Mari’s growth.

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What potential impacts could the Emanuel Group’s acquisition have on player endorsement deals and negotiation rights?

The Acquisition: A Deep Dive into the Emanuel Group & Endeavor Tennis Deal

The Emanuel Group,a prominent investment firm,has finalized a deal to acquire significant assets from Endeavor’s tennis portfolio. This strategic move, publicly announced by Patrick Mari, signals a major shift in the landscape of professional tennis ownership and management. The agreement encompasses a range of holdings, including stakes in prominent tennis tournaments and player management agencies. This acquisition positions the Emanuel Group as a key player in the future of the sport.

Key Assets Included in the Deal

The specifics of the deal reveal a complete transfer of valuable tennis-related properties. Here’s a breakdown of the core assets now under the Emanuel Group’s umbrella:

* Tournament Stakes: Ownership percentages in several ATP and WTA tournaments, including potential shares in events like the Miami Open and the China Open.

* Player management: Acquisition of leading tennis player management agencies, representing a roster of both established stars and rising talents.This includes negotiation rights, endorsement deals, and career guidance.

* Tennis data & Analytics: Access to Endeavor’s proprietary data analytics platforms focused on player performance, fan engagement, and market trends.

* Global tennis Ventures: Investments in various global tennis ventures, including training academies and event promotion companies.

Patrick Mari’s Role and the Rationale Behind the Sale

Patrick Mari, a key figure in Endeavor’s tennis operations, played a crucial role in brokering the deal. While Endeavor remains involved in sports and entertainment, the sale of these tennis assets allows them to refocus resources on core strategic areas. Mari emphasized the emanuel Group’s commitment to long-term investment in the sport and their vision for innovation.

“The Emanuel Group’s dedication to elevating tennis thru strategic investment and innovative approaches made them the ideal partner for this transition,” Mari stated in a press release. “We are confident they will build upon the foundation we’ve established and drive the sport forward.”

Financial Details and Investment Strategy

While the exact financial terms of the deal remain undisclosed, industry analysts estimate the transaction to be valued in the hundreds of millions of dollars. The Emanuel Group plans to leverage its financial resources and expertise to:

1. Expand Tournament Reach: Invest in improving the fan experience at existing tournaments and perhaps acquiring new events.
2. Enhance Player Progress: provide greater resources and support to players through their management agencies.
3. Drive Digital Innovation: Utilize data analytics to personalize fan engagement and create new revenue streams.
4. Global Expansion of Tennis: Focus on growing the sport’s popularity in emerging markets, particularly in Asia and Latin America.

Impact on the Tennis Industry: Players, Tournaments, and Fans

This acquisition is expected to have a ripple effect throughout the tennis industry.

* For Players: Increased investment in player development and marketing opportunities. Enhanced access to data analytics and performance coaching.

* For Tournaments: Potential for upgrades to facilities, improved marketing campaigns, and increased prize money.

* For fans: Enhanced viewing experiences, personalized content, and greater accessibility to the sport through digital platforms.

* Competitive Landscape: The Emanuel Group’s entry into tennis ownership will likely intensify competition among investors and management agencies.

Emanuel Group’s Previous sports Investments

The Emanuel Group isn’t new to the world of sports investment. Their portfolio includes stakes in:

* Major League Baseball Teams: Minority ownership in several MLB franchises.

* Esports Organizations: Investments in leading esports teams and leagues.

* Sports Technology Startups: Funding for companies developing innovative sports technologies.

* Golf Ventures: Partnerships with golf courses and player management firms.

This track record demonstrates the Emanuel Group’s ability to identify and capitalize on opportunities in the sports industry.

Future Outlook: What to Expect from the Emanuel Group in Tennis

Looking ahead, the Emanuel Group is poised to become a dominant force in professional tennis. their strategic vision, financial resources, and commitment to innovation suggest a period of significant growth and conversion for the sport. Key areas to watch include:

* Expansion into New Markets: Targeting emerging markets with high growth potential.

* Integration of Technology: Leveraging data analytics and digital platforms to enhance the fan experience.

* Strategic Partnerships: Collaborating with other stakeholders in the tennis industry to drive innovation.

* Player Acquisition & Development: Actively seeking to represent top talent and nurture the next generation of stars.

Legal Disclaimers

This article provides general data and should not be considered financial or legal advice. all financial figures are estimates based on industry analysis and publicly available information. The Emanuel Group and Endeavor reserve the right to modify their strategies and plans without prior notice.