Emirates Partners with European Professional Club Rugby

Emirates Becomes Official Airline Partner Of European Professional Club Rugby

Dubai-Based Emirates Airline has announced a landmark, multi-year agreement with European Professional club Rugby (EPCR), solidifying its position as a premium partner and the official airline partner for both the Investec Champions Cup and the EPCR Challenge Cup. The deal aims to connect with over 70 million rugby fans worldwide and bolster the airline’s extensive sports sponsorship portfolio.

Emirates Expands Rugby Footprint With Key Partnership

The collaboration with EPCR enhances Emirates’ visibility across the prestigious rugby tournaments, reinforcing its dedication to the sport’s global growth.The partnership,headquartered in Lausanne,Switzerland,highlights a mutual pledge to elevate rugby’s appeal throughout Emirates’ expansive global network.

Moreover, Emirates is set to engage in initiatives supporting local rugby associations, nurturing the next generation of players. This commitment mirrors emirates’ broader efforts to foster sports development across all levels,spanning from local initiatives in the United Arab Emirates to backing major international events,including six consecutive Rugby World Cup championships.

Inside The Deal: Key Partnership Elements

The Investec Champions Cup and EPCR Challenge Cup feature 42 clubs hailing from England, France, Georgia, Italy, Ireland, scotland, South Africa, and Wales, all vying for the coveted title in professional rugby.

Adnan Kazim, Deputy President & Chief Commercial Officer at Emirates, emphasized the airline’s deep-rooted connection with rugby. “The partnership with European Professional Club Rugby was a logical next step for us,and we would like to celebrate the brand with fans during the most prestigious club competitions,” Kazim stated.

Dominic Mckay, Chairman of the EPCR, expressed his enthusiasm about welcoming Emirates into their family of partners. He noted that Emirates has a long and meaningful tradition in rugby, and the new five-year partnership strengthens their commitment as part of the most prestigious tournaments of the club rugby.

Did You Know?

Emirates has been a steadfast supporter of rugby as 1987, demonstrating a continuous commitment to the sport’s growth and development.

Branding And Fan Engagement Initiatives

The agreement includes extensive marketing, advertising, and branding activities. Emirates branding will be prominently displayed in stadiums during all tournament games.

Moreover, Emirates cabin crew will participate in pre-game activities and medal ceremonies at the finals. The airline’s “Fly Better” branding will feature on EPCR game apparel worn by referees and assistant referees during all matches. Today the Emirates lettering is carried by the arbitrators of most sponsored clubs and leagues, including the elite panel of the World Rugby referee, all NBA referees, the elite panel of the ICC-Upire, Match Referees and ICC MATCH Officials, The Sailgp series, the asia Rugby referees and now also the EPCR rugby referees.

The airline is set to collaborate closely with EPCR to engage with over 1.5 million rugby enthusiasts attending games and the Champions Rugby village throughout the season. Emirates’ branding will also be integrated into EPCR’s digital and social media platforms,with both entities producing joint fan content. Additionally, Emirates will leverage premium hospitality and ticketing opportunities.

Youth Development Programs On The Horizon

Looking ahead, Emirates plans to collaborate on youth programs, including rugby clinics in select travel destinations, slated to commence before the end of 2025.

Emirates’ long-standing support for rugby dates back to 1987. The airline’s commitment extends to six consecutive Rugby World Cups (2007, 2011, 2015, 2019, 2023, and 2027). Moreover, Emirates has been the title sponsor of the Emirates Dubai 7s for nearly four decades, title sponsor of Asia Rugby, supports the UAE rugby Federation (UAERF) as the title and jerseys of the 15 and 7 national teams of the UAE (men and women), and supports the local Basist team, Dubai Hurricanes Rugby (men and women).

Pro Tip

Keep an eye out for special promotions and travel packages tied to the Investec Champions Cup and EPCR Challenge Cup, offering unique experiences for rugby fans.

Emirates’ Extensive European And South African Network

The airline currently serves 42 cities across Europe and three gateways in South Africa, utilizing a diverse fleet of A380, A350, and Boeing 777 aircraft.

The Enduring Appeal Of Rugby Sponsorships

Sports sponsorships, particularly in rugby, provide airlines with a unique platform to connect with a passionate and engaged audience. These partnerships not only boost brand visibility but also foster a sense of community and shared values.

By aligning with prestigious tournaments like the Investec Champions Cup and EPCR Challenge Cup, Emirates enhances its brand image and demonstrates a commitment to supporting the growth of rugby at all levels. This strategic approach enables the airline to tap into new markets and strengthen its relationships with existing customers.

The long-term benefits of such sponsorships include increased brand loyalty, positive media coverage, and enhanced employee engagement. As Emirates continues to invest in rugby, it solidifies its position as a leading supporter of the sport and a trusted partner for fans around the world.

Frequently Asked Questions About Emirates’ Rugby Partnership

What Does The Emirates EPCR Partnership Entail?

Emirates will serve as a premium partner and the official airline partner for the Investec Champions Cup and the EPCR Challenge Cup, enhancing its brand visibility across these prestigious rugby tournaments.

How Will Emirates Support Rugby Development Through This Partnership?

Emirates is committed to supporting rugby at all levels, from grassroots initiatives to international competitions, including youth rugby clinics at selected travel destinations.

What Benefits Will Emirates Receive As Part Of The EPCR Partnership?

Emirates will gain increased brand presence at EPCR tournaments,including stadium branding,involvement in medal ceremonies,and branding on referee apparel. The airline will also benefit from premium hospitality and ticketing opportunities.

Why Did Emirates Choose To Partner With European Professional Club Rugby?

The partnership with European Professional Club Rugby aligns with Emirates’ long-standing commitment to rugby and provides a platform to connect with millions of fans worldwide through high-profile club competitions.

How Does This Partnership Enhance The spectator Experience At EPCR Events?

The Emirates partnership will enhance the spectator experience through various activations, including fan engagement activities at games and in the Champions Rugby Village, along with the production of collaborative fan articles.

What are your thoughts on this new partnership? How do you think it will impact the future of rugby? Share your comments below!

How might Emirates’ partnership wiht European professional club rugby influence the overall fan base and viewership numbers for these clubs?

Emirates Partners with European Professional Club Rugby: A Winning Combination

Emirates’ Commitment to Rugby: A Global Perspective

Emirates, a globally recognized airline, has a long-standing and significant commitment to the sport of rugby. This commitment extends far beyond mere advertising; it involves deep-rooted sponsorships and partnerships with various professional rugby clubs and tournaments across the globe. This article delves into Emirates’ relationship with rugby and specifically examines its strategic alliances with European professional club teams,exploring the potential impact of Emirates involvement on the progress and promotion of the sport.

Key European Professional Rugby Club Partnerships

Emirates’ brand presence is significantly felt particularly in the European rugby circuits were they have aligned their brand with prestigious clubs. These partnerships are more than just financial investments; they’re strategic moves to enhance brand visibility and connect with a passionate fan base. Notable partnerships, as reported by various sports news outlets, include:

• Top-Tier Involvement: Emirates have signed deals to support prominent teams across European leagues.
• Exclusive Sponsorship Deals: Deals often incorporate branding on jerseys, stadium signage, and digital media.
• long-Term Relationship Strategies: Emirates frequently enough aims for long-term relationships with rugby clubs.

Club Specific Examples

The exact names of sponsored rugby clubs and teams can vary. However,the deals are frequently announced in the press. Based on the airline’s previous activities, we can suggest some clubs which may have been or might potentially be the subject of Emirates-sponsored marketing.

Potential clubs include:

• Clubs from the United Kingdom, like English Premiership sides.
• Teams from France’s Top 14 league.
• Possibly, and in addition, clubs involved in European Rugby Champions Cup or Challenge Cup from the above countries.

Benefits of Emirates’ Rugby Sponsorships

The alliance between Emirates and European Professional Club Rugby is mutually beneficial. For Emirates, it provides unparalleled brand visibility, particularly amongst a dedicated and affluent audience. For the rugby clubs, it brings crucial financial backing, vital for player recruitment, infrastructure development, and overall sport growth. Consider these key advantages:

• Enhanced Brand Visibility: Increased exposure through jersey branding, stadium signage, and digital marketing campaigns.
• Increased Revenue Streams: Provides crucial financial support for clubs to invest in players, facilities, and youth development programs.
• Global Reach: Broadens the international appeal of rugby, attracting new fans and markets.
• positive Brand Association: Associating with a respected sport like rugby enhances Emirates’ image and reputation.

Practical Tips for Rugby Fans & Travelers Inspired by Emirates

For fans wishing to support their favorite teams or travel to the rugby season, and for travelers considering using Emirates, here are some practical travel tips:

1. Check for Special Promotions: Explore potential promotional offers. Many sponsorship arrangements will incorporate competitions to win flight vouchers or other prizes from Emirates.
2. Travel Packages: Consider flight and hotel packages.
3. Follow the Teams on Social Media: Keep up to date. Following clubs on Social Media will help you stay in the loop. This will include updates on game fixtures and promotions.

The Impact on the Sport and its Future

The association between Emirates and European professional club rugby illustrates a positive impact on the sport’s growth. Emirates’ financial commitment is assisting clubs in upgrading existing training centres and developing youth systems to cultivate the sports talent over the long term. Additional positive effects include creating access, and promoting inclusiveness for the sport. By investing in the sport, Emirates assists in ensuring the future of rugby.