Emirates Reinforces Partnership with AC Milan, Extending Collaboration for Five Additional Years

News">

AC Milan and Emirates Renew Landmark Partnership Through 2030

Milan, Italy – october 17, 2025 – In a significant development for the world of sports and aviation, AC Milan and Emirates have announced a renewed sponsorship agreement, extending their long-standing collaboration through the 2030 season. The deal, valued at €100 million over five years, underscores the enduring commercial strength of the alliance between the iconic italian football club and the global airline.

A Decade of Collaboration Extended

the renewed agreement designates Emirates as AC Milan’s principal partner, official airline partner, and official men’s jersey partner. This means the prominent ‘Fly Better’ logo will continue to grace the front of AC Milan’s celebrated red and black jerseys throughout Serie A, Coppa Italia, UEFA tournaments, and international kind matches. The partnership initially began in 2007, demonstrating a remarkable level of commitment from both organizations.

Beyond the Jersey: A Holistic Partnership

The collaboration transcends conventional shirt sponsorship. It encompasses significant investment in AC Milan’s youth academy, reinforcing a shared dedication to developing the next generation of footballing talent.Fans can anticipate enhanced digital content, exclusive hospitality experiences, and innovative fan engagement events worldwide.

Did You Know? Sports sponsorships represent a growing portion of Emirates’ marketing budget, with investments in over 50 sports properties globally, according to their 2023-2024 annual report.

strategic Importance and Global Reach

The renewal highlights the pivotal role the Middle East plays in AC Milan’s broader strategic vision. This is particularly evident following the 2023 inauguration of Casa Milan Dubai, designed to strengthen the club’s presence in the region. The timing also coincides with the 25th anniversary of direct flights between Milan and Dubai, signifying enhanced cultural and economic connections.

Partnership Element	Details
Duration	5 years (through 2030)
Total Value	€100 million
Annual Value	€20 million
Emirates Role	Principal Partner,Official Airline,Jersey Sponsor

Executive Perspectives

Maikel Oettle,chief Commercial Officer of AC Milan,stated the partnership renewal is a testament to one of football’s most respected collaborations,fostering a future built on ambition and vision. He emphasized Emirates’s continued support in solidifying the club’s foundations and connecting with fans globally.

Sir Tim Clark, President of Emirates Airlines, expressed his excitement about extending the partnership, citing shared values and a mutual pursuit of excellence. He also highlighted the airline’s commitment to connecting Milan and Italy to the world through its Dubai hub, and bringing Rossoneri fans closer to their favorite team.

Pro Tip: Successful sports sponsorships often hinge on a clear alignment of brand values and target audiences. Both AC Milan and Emirates serve a global, aspirational demographic.

Emirates’ Wider Sports Portfolio

Emirates has a rich history of involvement in sports, currently sponsoring prominent organizations like FC Bayern Munich, World Rugby, the ATP tour, Olympique lyonnais, the Australian Open, and SailGP. AC Milan’s other notable commercial partners include Clivet,WINBET,Reals,Bitpanda,SPRIBE,and TIM.

Currently, AC Milan occupies third place in Serie A, having secured four wins, one loss, and one draw. Upcoming matches include contests against ACF Fiorentina, Pisa SC, and Atalanta B.C.

The Evolution of Football Sponsorship

Football sponsorships have undergone a dramatic transformation over the past few decades. Initially focused on stadium naming rights and shirt logos, modern sponsorships now encompass comprehensive partnerships involving youth development, digital content creation, and immersive fan experiences. this trend reflects a broader shift in marketing strategies, where brands seek deeper engagement with their target audiences.

According to a 2024 report by Nielsen Sports, global football sponsorship revenue is projected to exceed $13 billion annually, demonstrating the immense commercial value of the sport.

Frequently Asked Questions About the AC Milan – Emirates Partnership

1. What is the financial value of the AC Milan-emirates partnership? The renewed agreement is valued at €100 million over five years.
2. What does Emirates sponsor on AC Milan’s jerseys? Emirates’ ‘Fly Better’ logo is prominently displayed on the front of the men’s first-team shirts.
3. Beyond shirt sponsorship, what else does Emirates support? Emirates invests in AC Milan’s youth academy and provides enhanced digital content and fan experiences.
4. What other sports does Emirates sponsor? Emirates sponsors a wide range of sports including Football, Tennis, Rugby, Sailing and more.
5. How long have AC Milan and Emirates been partners? The partnership began in 2007 and is now extended through 2030.

what impact do you think this renewed partnership will have on AC Milan’s global brand recognition? And will this set a new standard for sponsorship deals in Serie A?

Share your thoughts in the comments below!

What are the key benefits for Emirates in extending its partnership with AC Milan?

Emirates and AC Milan: A Partnership Soaring to New Heights – Five-Year Extension Confirmed

Emirates,the world’s largest international airline,has solidified its long-standing relationship with Italian football giants AC Milan,announcing a five-year extension to their premium partnership. This renewed collaboration, confirmed on October 17, 2025, underscores the airline’s commitment to global sports and its dedication to connecting fans worldwide with the stunning game.The partnership extension builds upon a accomplished history, promising enhanced experiences for AC Milan supporters and increased brand visibility for Emirates.

A Decade of Shared Values: The Emirates-AC Milan Journey

Emirates first partnered with AC Milan in 2007, becoming the club’s Official Airline Partner. Over the past decade, the collaboration has evolved beyond conventional sponsorship, encompassing a range of initiatives designed to elevate the fan experience and promote both brands on a global scale.This includes:

* Branded Aircraft: special AC Milan-branded aircraft, showcasing the club’s colors and logo, have flown across emirates’ extensive network, bringing the Rossoneri spirit to new audiences.

* Exclusive Fan Experiences: Emirates has consistently provided AC Milan fans with exclusive opportunities,such as meet-and-greets with players,access to training sessions,and VIP matchday hospitality.

* digital Engagement: Joint digital campaigns and social media activations have amplified the reach of both Emirates and AC Milan, engaging fans online and fostering a strong sense of community.

* Community Initiatives: Collaborative projects focused on supporting local communities and promoting youth football growth have demonstrated a shared commitment to social obligation.

What the Extension Means for AC Milan fans

The five-year extension promises even more exciting opportunities for AC Milan fans globally. Expect to see:

* Enhanced Travel Packages: Emirates Holidays will likely expand its offerings of travel packages centered around AC Milan matches, providing fans with seamless travel arrangements and unforgettable experiences. look for bundled deals including flights, accommodation, and match tickets.

* Increased Brand Integration: Deeper integration of the Emirates brand within the AC Milan stadium (san Siro) and across the club’s digital platforms.

* New Digital Content: Collaborative creation of exclusive digital content, including behind-the-scenes footage, player interviews, and interactive fan experiences.

* Continued Focus on Youth Development: Expanded support for AC Milan’s youth academy, nurturing the next generation of football stars.

The Strategic Importance of Football sponsorship for Emirates

Emirates’ investment in football, and specifically its partnership with AC Milan, is a key component of its global marketing strategy. This sponsorship allows Emirates to:

* Reach a Global audience: Football boasts a massive global following,providing Emirates with access to a diverse and engaged audience.

* Enhance Brand Awareness: Association with a prestigious football club like AC Milan elevates Emirates’ brand image and reinforces its position as a premium airline.

* Drive Customer Loyalty: Engaging AC Milan fans with exclusive experiences fosters customer loyalty and encourages repeat business.

* Strengthen Market Position: Targeted campaigns in key markets, leveraging the popularity of AC Milan, help Emirates strengthen its market position and attract new customers. This is particularly relevant in Italy and across Europe.

AC Milan’s outlook: A Valuable Partnership

For AC Milan, the continued partnership with Emirates provides crucial financial support and access to a global network. The airline’s extensive reach helps the club:

* Expand its International Fanbase: Emirates’ marketing efforts contribute to expanding AC Milan’s fanbase in key international markets, particularly in Asia and the Middle East.

* Enhance its Global Brand: Association with a globally recognized brand like Emirates enhances AC Milan’s own brand image and prestige.

* Secure Financial Stability: The sponsorship revenue provides a significant source of financial stability, allowing the club to invest in players and infrastructure.

Looking Ahead: The Future of the Emirates-AC Milan Collaboration

The next five years promise to be an exciting chapter in the Emirates-AC Milan partnership. With a shared commitment to innovation, fan engagement, and global reach, both organizations are poised to achieve even greater success. Expect to see further integration of technology, personalized experiences, and a continued focus on sustainability as the partnership evolves. Fans can anticipate more opportunities to connect with their favorite team and experience the thrill of AC Milan football, powered by the global network of Emirates.