Emma Watson has more than one trick up her sleeve! If everyone remembers her in Harry Potter, where she took on the role of Hermione Granger, today, Emma Watson has grown up. And the British actress is taking on a new role: that of the face of Prada Beauty, and of the brand’s latest perfume, called “Paradoxe”. And she also signs the film as a director. Just that!
“Our muse is more than just a muse. More than just a face. More than the perfect embodiment of the Prada woman. She is the embodiment of feminine modernity, a celebration of feminine multidimensionality across the globe. Sophisticated, fiercely feminine, intensely intellectual. She is everything and her opposite. Always running towards the next version of herself.” said Miuccia Prada, the brand’s founder, via a press release.
For this first perfume campaign, Emma Watson appears on one of the visuals with mini-bangs, and short hair, a line of black liner and an earring in the shape of the Prada logo.
But it is especially the teaser of the promotional film of the perfume which arouses the attention, since it is carried out by the actress herself! “When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it. Months later, and I am able to share the results of the faith they have shared within me, with all of you. I can’t wait to share this piece of my art, and I hope you enjoy it as much as I enjoyed making it. I could never have done this without my amazing team of collaborators. Thank you for your time, your commitment, your talent and your passion. My directorial debut and the new Prada refillable perfume, coming soon”, said Emma Watson in an Instagram post posted this Friday.
We can’t wait to see the final project!