Empower Records Growth Amid Wealth Management Expansion
Table of Contents
- 1. Empower Records Growth Amid Wealth Management Expansion
- 2. What do you think are the biggest challenges facing the industry today, and how is Empower navigating these challenges?
- 3. Empower Records Growth Amidst Wealth Management Expansion
- 4. An interview with Roger Hobby, Head of Advisory & Distribution at Empower
Empower, the nation’s second-largest retirement savings administrator, demonstrated strong financial performance in 2024, fueled largely by robust growth in its wealth management division. This division achieved 29% growth, managing an remarkable $86 billion in average assets under management.
“At the center of Empower’s growth strategy is the delivery of financial advice to more people in new ways,” declared Edmund Murphy, Empower CEO, in a recent statement.Empower has strategically built up a team of 1,000 advisors to offer wealth management solutions to individuals.This includes extending services to individuals within its massive platform, home to 19 million retirement plan participants with combined assets nearing $1.8 trillion.
A key driver for this growth segment has been harnessing rollover activity from defined contribution plans. Rollover sales generated important momentum in the fourth quarter, contributing directly to Empower Personal Wealth bringing in over $3 billion in fresh assets. Notably, net inflows alone accounted for 12% of total asset growth throughout 2024.
Empower’s decision to prioritize financial advice aligns directly with industry trends. As Paul Mahon, Great-West Lifeco President adn CEO, explained in a recent earnings call, a flourishing workplace division naturally fuels personal wealth offerings: “A thriving workplace business fuels the growth of our personal wealth offering.“
Empowr solidified its commitment to wealth management back in 2020 with the acquisition of Personal Capital for $1 billion. Under Roger Hobby, a former Fidelity Investments executive brought onboard as Head of Advisory & Distribution, Empower has strategically positioned its wealth division within its broader growth strategy.
Empower continues to attract growing numbers of workers. Its core retirement platform, which serves these individuals, amassed 600,000 additional participants in 2024, increasing year-on-year plan participant numbers 3.4%. Additionally,assets under administration within this space experienced a ample 22% year-on-year increase. nevertheless,Empower noted an outflow trend impacting the broader industry,facing withdrawals totaling $13.8 billion from defined contribution assets throughout the year. This trend,despite the overall gains,highlights continued economic uncertainty
Empower,as an overall division,achieved record earnings of $973 million in 2024,marking a significant 30% betterment over the prior year. Great-West LifecoS performance for the quarter indicated adjusted earnings per share of $1.14, representing a 12% growth compared to last year.Remarkably, Great-West surpassed analyst expectations on Yahoo! Finance, exceeding expectations by 6 cents. This achievement underscores the successful execution of Empower’s growth strategy within Great-West Lifeco.
While economic headwinds remain, Empower’s focus on advice-driven financial solutions positions them strongly for future success. With a robust client base, ongoing acquisitions, and a team of dedicated financial professionals, Empower continues to revolutionize the personal wealth management landscape.