2023-08-24 21:58:53
“Today, Moroccan entrepreneurs are more and more ambitious and believe in the capacities of our country and in the potential of young talents”, he said, on the sidelines of the opening of the 4th store of Alpha 55 in Casablanca in the “Aeria Mall” shopping center, in a concept store that highlights “made in Morocco”.
He also noted that “the new generation is increasingly trained, committed and innovative”.
The Minister also welcomed the citizen approach of this new shopping center, while inviting the various business units to further highlight Moroccan products that enjoy national and international recognition.
For his part, Mehdi Benghanem, CEO of Alpha 55, indicated that this new point of sale aims to reinforce the “made in Morocco”, through a wide selection of local products that meet international standards at competitive prices. , while contributing to the development of the trade sector in Morocco.
The partnership with the Ministry of Industry and Trade, he continued, will make it possible to work on both the industrial and commercial side within three years in order to pave the way for the potential of Moroccan industries.
This new point of sale, the result of a partnership with the Ministry of Industry and Trade, aims in addition to connecting customers to the latest global trends, to highlight local production by allocating 20% of the products marketed to “made in Morocco”.
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