2024-02-10 13:25:28
Magazine Forbesfrom the US, revealed the story of three Chilean brothers who created one of the largest marijuana sites in the world.
This is the portal En calls, which shows content, advice and a store with cannabis-related products. The brothers are Simón, Pascual and Joaquín Espinoza.
The magazine’s analysis also focuses on how the market for this plant in Chile has been growing in recent years.
“It is estimated that the income of the cannabis market in Chile reached $175.7 million in 2023, with an expected annual growth rate of 16.76% until 2028, they indicated in Forbes.
“This economic potential reflects not only the growing acceptance and regulation of cannabis in Chile but also in many other countries in Latin America and Spain,” they added.
“In this context of expansion and change, En Volá positioned itself not only as a pioneer in digital content about cannabis in Spanish but also as a key player in the emerging cannabis industry, connecting with an increasingly broad and diverse audience seeking information. , education, consumption of cannabis and related products,” they continued.
Forbes and the Chileans behind the marijuana site
Without going any further, Forbes had an interview with members of the group, who indicated that from being an information portal they became a site for dialogue with consumers.
“The basis of our strategy is quite simple: we listen to our community, or actually read them,” indicated Simón Espinoza.
Likewise, they also gave an account of how they managed to attract sponsorships from big brands worldwide, such as Adidas or Crocs.
“That genuine interest is what makes our content organic (…) I started researching and realized that other people, in other parts of the world, had the same concern,” said Simón.
Without going any further, for them, there is the objective of continuing to grow towards other Spanish-speaking countries.
“We will continue to nurture that relationship [con nuestra audiencia] and we will grow with new content in more and more Spanish-speaking countries,” explained Espinoza.
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