2023-12-12 20:10:00
Two rumors have recently emerged regarding the future of Sony brand smartphones. The first concerns the Xperia range, the name of which may not be renewed, while the second evokes the imminent arrival of a camera under the screen for the Japanese giant’s next phones. Here are all the details.
Sony, which launched the Xperia brand in 2008 with the X1 model, recently presented the Xperia 1 V as well as the Xperia 10 V at the end of the first quarter of 2023 and representing, respectively, the high and entry-level. The Japanese company offers smartphones with particularly solid technical configurations, but which have great difficulty finding their audience.
The first rumor suggests that the “Xperia” name could be about to retire. Although the Xperia line is respected and has a rich 15-year history, there is speculation that Sony may want to give new impetus to its smartphone strategy. If brands like Apple and Samsung stay true to their respective names, Sony could take a bold approach by introducing a new brand in its smartphone portfolio.
Before the advent of the Xperia line, Sony used simple combinations of letters and numbers, such as K750, W800 and C905. An enigmatic message from Zackbuks, a regular at Sony Xperia leaks, fueled discussions in declaring “2008-2023 Xperia the best” on the Chinese social network Weibo. This statement suggests a commemorative tone, leaving doubt about the future of the Xperia name.
Sony Xperia 1 V
A camera under the screen for Sony smartphones from 2025?
The second rumor, potentially more exciting, concerns the photographic equipment of future Sony smartphones. Although there has already been speculation about the Sony Xperia 1 VI, a source indicates that the 2025 phone, potentially the Xperia 1 VII, could feature under-screen camera technology (UDC). This innovation, also expected from other manufacturers such as Apple by 2027, could be deployed by Sony as early as 2025, according to certain specialist commentators. Remember that for the moment, only the company ZTE offers this technology on phones under its brand as well as for its branch dedicated to gamingles Red Magic.
For years, Sony has opted to integrate the front camera into the top bezel of its Xperia phones. THE Switching to UDC technology would mark a significant change in the design of its smartphones, eliminating the need for a notch or punch-hole for the selfie camera. This transition, if it materializes, could not only offer a new look to Sony smartphones, but also mark the introduction of a new name for the range, symbolizing a new chapter in the production of smartphones from the Japanese giant.
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