Enhancing Visual Product Search with Innovative Features: A Deep Dive into New Functionalities

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google’s AI Mode Gets a Visual Upgrade, Redefining How We Shop Online

Mountain view, California – September 30, 2025 – Google is poised to significantly alter the landscape of online shopping with the enhancement of its Artificial Intelligence Mode. The upgraded system integrates sophisticated visual search capabilities with intuitive conversational inquiries, promising a more seamless and natural user experience.

Unveiling “Visual Search Fan-Out” Technology

The core of this improvement lies in Google’s new “Visual Search fan-out” technology. This innovative system is designed to meticulously analyze images, recognizing not only prominent objects but also nuanced details and secondary elements within the visual field. As a result, Google’s AI can initiate multiple concurrent searches in the background, allowing for a more complete understanding of the user’s intent.Google has also been testing this fan-out mechanics in other areas of its new AI search engine.

This advancement builds on Google’s pre-existing visual search infrastructure and leverages the multimodal proficiency of Gemini 2.5, the company’s latest AI model. The combination enables users to pose questions in natural language and receive highly relevant image results, bridging the gap between textual queries and visual revelation.

Shopping reimagined: Conversational Commerce

A key focus of this update is to streamline the shopping experience. Google aims to eliminate the need for cumbersome filters and allow users to describe their desired items directly, using natural language. For instance, a user could specify “Barrel Jeans that aren’t too long,” and the AI Mode will present relevant, purchasable options. Further refinement is possible with follow-up queries like, “Show me more ankle-length styles.”

This feature is notably powerful on mobile devices, where users can search directly within existing images. This allows for a highly contextual and personalized shopping experience.

Feature	Description
Visual Search Fan-Out	Analyzes images in detail and triggers multiple background searches.
Conversational Shopping	Allows users to describe desired products using natural language.
Mobile Image Search	Enables searching for products directly within images on mobile devices.
Shopping Graph Size	Google’s shopping database contains over 50 billion product listings, with 2 billion updated hourly.

Initial Launch and Future Expansion

Google is initiating the rollout of this visual AI Mode this week, starting with English-language users in the United States. The company did not provide a specific timeline for international availability but indicated plans to expand access in the coming months.

The Future of Search: A Shift Towards Multimodal Interaction

This update represents a larger trend in search technology: the increasing importance of multimodal interaction.Traditional search has been largely text-based, but the ability to process images, audio, and video alongside text opens up entirely new possibilities for how we access information and interact with the digital world. The growth of AI models like Gemini 2.5 is accelerating this shift, making search more intuitive, personalized, and efficient.

Did You Know? according to a recent report by Statista,visual search queries have increased by over 300% in the last year,highlighting the growing demand for this type of technology.

Pro Tip: Experiment with combining text and image searches to get the most out of Google’s new AI Mode. For example, upload a picture of a room and ask, “What style is this?” to receive relevant design inspiration.

Frequently Asked Questions About Google’s Visual Search