The swimwear store Inanna Swimwear, which is dedicated to making clothes for all weights and sizes, denounced on its social networks Falabellaa Chilean department store, considered the largest and most valuable retail company in Latin America, for using photographs that are the exclusive property of entrepreneurs in its . Falabella opens calls for employment and investment after Petro’s triumph.
“Messrs. Falabella, we thank you if you DO NOT USE our photos to sell Chinese products! This is dishonest and misleads the consumer. We invest a lot in our photography with effort so that they use it in an unfair way. ENTREPRENEURS RESPECT EACH OTHER.”this is the complaint of the swimwear store Inanna Swimwear.
The owners of the store denounced that they invest part of their capital to be able to offer their products, taking photographs with all the necessary effort to reach both their clients and potential clients, which allows them to maintain a sales stock to meet their needs. and those of its employees.
They affirm that Falabella, a firm with more capital, larger and that has the resources available to make its own creations, is dishonestly using those photographs to advertise lower quality products.
The most worrying thing about the matter is that they create confusion among their clients, since, when reviewing the quality of their products, they can mistakenly deduce that Inanna Swimwear is lowering its quality, which can undoubtedly end in the loss of its clientele.
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It is well known by all how easy it is to lose a customer, but also how much an economic unit must invest in order to win it, so one of its most important activities is to retain a new customer and retain it.
It should be remembered that Law 256 of 1996 establishes the rules on unfair competition in Colombia and condemns all activities leading to deceive, confuse, discredit and divert customers, among other actions considered as unfair competition from a company.
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