Mr. Hiran Tanmit, Chief Executive Officer of Eve and Boy Co., Ltd., stated that over the past two years the world has been affected by the epidemic of COVID-19. create changes in life, economy and society, which cannot be denied thatbusinessThe cosmetic group was also affected. Consumer behavior has changed, such as working from home, lockdown situations. Opening and closing the store according to the government policy as well as being careful about spending As a result, Eve & Boy’s sales decreased by about 20%.
Eve and Boy has therefore accelerated its marketing strategy to be diversified. by developing online shopping channels through e-Commerce Both on the website www.EVEANDBOY.com or the EVEANDBOY application adds convenience and enhances the shopping experience. Create an impression for customers who come to buy products to come back to use the service continuously. Create rapid growth with the view that by the end of this year, online sales will grow by 2.3 times, reaching 500 million baht, accounting for 10% of the total sales. 58% and old customers 42% too.
In addition, Eve and Boy has adjusted its offensive game to keep up with the needs of customers. by focusing more on cosmeceutical and skin care products because it was found The makeup trend has shifted from beauty to focusing on tanning and to make-up to match the current situation. Including this year, there will be counter brands and famous perfume brands to add to the army. Along with the K-Beauty product group, Korean cosmetics that are popular among teenagers to choose from a variety of brands. Meet the needs of every segment
As for the plans to expand branches according to potential cities In order to reach the customer group as dispersed and penetrate into the consumer as much as possible In order to facilitate and make shopping easier, this year, Eve & Boy plans to open 3 new branches, starting this year with the opening of MBK Center branches at the beginning of April. It is in the process of studying the area and the negotiation process.business At present, Eve and Boy has a total of 16 branches, comprising 12 branches in Bangkok and the surrounding provinces and 4 branches in other provinces.
Continually adjusting and strengthening business plans Able to generate sales of products against economic trends amid the Covid situation With sales of lipstick above 2,377,583 pieces, followed by Blush (454,024 pieces), Mask (1,698,611 pieces) and perfume 228,009 pieces.
Recently, Eve & Boy organized the EVEANDBOY Best Selling Award 2021, an award of pride and encouragement for various brands. By judging the award from the actual sales of over 85 prizes nationwide, it is considered an award that is delivered to various brand partners who are “Official Partners”, including international brands such as America, Europe. Korean and Thai brands All of which are quality products and are the most popular with Eve and Boy customers, therefore, Eve and Boy is a beauty store that collects popular items from over 1,000 brands from all over the world under the concept pt The perfect beauty destination for you. Meet all the needs of consumers with diverse and different lifestyles, all in one place. ready to truly provide the best value for customers
This event, the disciples of EVEANDBOY can’t miss it because EVEANDBOY organizes a series of promotions to please customers from 22 April – 1 May 65, 9 days, heavy discounts, both discounts and premium gifts. counterpart