Even 4,500 won for one drink was a waste… The reason I bought a coffee machine worth 500,000 won

2024-02-10 13:23:35

‘Duobo’, a capsule coffee machine introduced by LG Electronics at CES 2024.

Recently, the funding achievement rate of ‘Duobo’, a new concept capsule coffee machine sold by LG Electronics through Wadiz Funding, reached 388%. The original funding goal was 20 million won, but people quickly flocked to the fund, reaching 77.68 million won.

Although a 50% discount rate was applied compared to the regular price, the product price is expensive at around 500,000 won. Nevertheless, requests for reopening of funding are continuing.

An official from LG Electronics said, “Consumers seem to have opened their wallets to the novelty of mixing and drinking two commercially available coffee capsules at home,” adding, “Products sold through this funding will be shipped sequentially starting in May.” He said.

Even in the era of the coronavirus pandemic, the ‘home cafe’ craze is not cooling down. Rather, new coffee machines are being released one after another targeting those who want to enjoy high-quality coffee at home or try new coffee flavors.

‘Duobo’, a capsule coffee machine introduced by LG Electronics at CES 2024. [영상= 방영덕 기자]

According to the home appliance industry on the 10th, Lock&Lock’s subsidiary brand Jennifer Room’s ‘Fully Automatic Coffee Machine Steam Latte Pro’ sold out all initial quantities within a month of its launch.

The fully automatic coffee machine Steam Latte Pro is an upgraded version of the company’s ‘Full Automatic Espresso Coffee Machine’ with a latte system and two-shot extraction function.

A high-quality conical grinder is used to preserve the unique taste and aroma of coffee beans, and a golden crema is achieved through high-pressure extraction.

The steam nozzle emits powerful steam following ultra-fast preheating to create rich and soft steamed milk. The steam nozzle is freely adjustable at a 45-degree angle, making it convenient to use. More than 14 different coffee drinks can be made.

The newly added two-shot button can be used to make iced coffee and lattes by extracting espresso twice in a row. You can also set the coffee extraction amount directly from 25 to 250 ml.

[사진출처 = 제니퍼룸]

Cuckoo Homesys launched the ‘InsPure Steam 100 Barista Water Purifier’, which combines a water purifier and a coffee machine, in October last year.

According to Cuckoo Homesys, sales of the InsPure Steam 100 Barista Water Purifier have increased by more than 30% on average per month since its launch until last month.

The product is a boiled water purifier that doubles as a coffee maker, and nine recipes can be selected depending on the user’s preference.

You can select the coffee’s concentration, temperature, and capacity in three levels, and the temperature can be adjusted from boiled water at 100 degrees to 85 degrees using its own technology.

It also has all the original functions of a water purifier. Equipped with a steam sterilization function, it manages bacteria and scale inside and outside the outlet cock with high-temperature steam. It also supports an automatic sterilization function, which performs internal sterilization once every 5 days.

LG Electronics plans to sell Duobo, a capsule coffee machine, within the year. Duobo, which has an eye-catching design modeled after a space probe, is characterized by the ability to extract two capsules at once.

Unlike existing coffee machines that brew coffee with only one capsule, you can use two capsules with different flavors and aromas at the same time to produce coffee that suits your taste.

Duobo uses the most popular size coffee capsules that consumers can easily obtain on the market. You can create your own recipe by setting the extraction temperature and extraction amount of each capsule in a dedicated application.

LG Electronics explained, “Even if you use the same capsule, there is the pleasure of making unique coffee by varying the capsule combination and extraction conditions.”

The size of the capsule coffee market, which exceeded 100 billion won in 2018, will exceed 400 billion won in 2022. The rapid spread of home cafe culture due to social distancing during the COVID-19 pandemic had a significant impact.

Recently, the price of the product has been lowered and the price of capsule coffee has been reduced to 300~500 won per unit, further increasing the popularity of coffee machines.

According to the ‘Detailed Analysis of the Domestic Coffee Market’ analyzed by KADX, the Korea Agro-Fisheries and Food Trade Corporation’s agricultural and food big data exchange, and MarketLink, a distribution market data platform company, according to a consumer panel survey, households drank an average of 6.5 cups of coffee per week.

Among the types of coffee consumed at home, instant coffee such as mixed coffee was the highest at 54%, followed quickly by capsule coffee machines (27%).

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