Excessive Advertising on TVA Sports: Hurting Viewer Experience and Long-Term Revenue

2023-10-16 16:35:29

This article was written to you with a Dell computer and is presented by the local 2 for 1 pizzeria.

It was designed by Maxime Truman, proud spokesperson for best Thai restaurant on the north shore of Montreal.

It is published this afternoon on a site which is hosted by Monster Effect, a Quebec company in « plaine » expansion.

The above fault is a presentation of Alloprof, whose mandate is to help our young people with learning difficulties.

No, but where will it end?

Yes, I’m exaggerating a little this afternoon, but many of you will have understood where I was going with these first sentences: the presentation of hockey has become inconsommable at TVA Sports.

Everything is sponsored. The M2 Montreal studio patents something… the game room NAPA AUTOPRO…the player of the match Subway…the time of the period Dodge RAM… recovery I don’t really know what

As soon as there is a whistle, we are given a pub or sponsorship, even if only for 5 or 10 seconds.

On Saturday, during the match, I said to myself several times that it seemed to me that it was worse than before…

Until I remembered, Sunday morning, that the CRTC recently authorized specialty channels – following requests from Quebecor – to broadcast more than 12 minutes of per hour. It confirmed to me what my eye-test suggested to me the day before: yes, it’s worse than before this year!

I understand very well that TVA Sports is a business whose objective is to maximize profits – I have this type of business myself – but there is a tipping point where too many pub in the short term causes you to lose income in the long term. If you give your customer a bad experience, they will end up going elsewhere and never coming back.

If you knew how many times I’ve been pogné with my business partners or the director of my agency in order to have an campaign withdrawn due to its intrusive nature for you, the readers…

Obviously, no one pogné with no one at TVA Sports this weekend. From the intrusion into our client experiencethere were tons of them.

You knowwhen the pubs virtual tapes don’t even bother you anymore because there are worse things.

It seems that TVA Sports manages things in the following way: counter unsubscriptions by significantly increasing the money coming from to squeeze the lemon for three years (and then close, at the end of the contract with the NHL)?

They paid so much to have 22 games per season from the Canadiens – especially in the middle of a rebuild, where the playoffs are not within the team’s reach – that they seem ready to do anything to reduce losses.

I can’t wait to see if it will be too intense tomorrow evening on RDS. It wasn’t during the preparatory calendar, so I’m hopeful.

Prolongation

TVA Sports has also decided to offer even more matches to its viewers by broadcasting several games exclusively via its TVA Sports Direct application, when there is no space on the two channels. TV because Moneyball is being shown for the 146th time of the year.

Good idea ?

Actually, yes and no.

Yes, basically, it’s an interesting idea for the hockey fan who likes to watch games other than those of the Canadian…

But no, because the fan must subscribe to an additional service whose monthly cost is approximately $20 to have access to these matches. Even if he already pays to have TVA Sports and TVA Sports 2 in his traditional TV package…

Note that RDS offers its streaming free to anyone who already pays for their channels on traditional TV, him.

After that, PKP wonders why people switch off cable and don’t subscribe to its platform streaming. It targets Bell, the CRTC or IPTV by victimizing itself when deep down, it is probably part of the initial problem. Directly or indirectly…


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#advertisements #Saturdays #match

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