2023-10-26 01:03:04
Exhibiting the power of cultural inheritance and raising new sails for industrial development – a summary of the successful holding of the 6th Shanxi Cultural Industry Expo and Trade Fair
The golden breeze brings coolness and the autumn colors are pleasant. From October 19th to 23rd, the 6th Shanxi Cultural Industry Expo and Trade Fair (hereinafter referred to as “Shanxi Cultural Industry Expo”) was successfully held at Shanxi Xiaohe International Convention and Exhibition Center.
This is an important measure and vivid practice for Shanxi to deeply implement Xi Jinping’s cultural thoughts and the important instructions of General Secretary Xi Jinping’s important speech on inspection and investigation of Shanxi.
This year’s CIIF has more than 1,000 companies and more than 100,000 exhibits from 12 countries and regions and 26 provinces in my country. 270 cultural industry investment projects have been launched, with a total investment of 124.239 billion yuan, and 92 projects have been signed. The total contract value was 23.293 billion yuan, and a total of 273,000 visitors attended the event in 5 days, fully demonstrating Shanxi’s cultural construction achievements and cultural innovation achievements; demonstrating Shanxi’s cultural confidence and promoting the construction of a culturally strong province.
A variety of exquisite products highlight the cultural heritage of the Three Jin Dynasties
The latest achievements in the protection and utilization of cultural relics such as the magic wall of cultural relics and naked-eye 3D cultural relics; new cultural business formats and models such as unmanned vehicle digital intelligent products, LED digital movie projection systems, and digital publications; polished paint, clear mud inkstones, and enamelware , brocades, paper-cuts, bronzes and other representative and influential intangible cultural heritage products and skills in our province… The Shanxi Cultural Expo Comprehensive Hall exhibition area is participated by government pavilions and provincial cultural enterprises, covering 11 cities and comprehensive reform districts in the province Nearly a thousand companies.
Here, cultural products, cultural and creative products, special products, intangible cultural heritage works…a dazzling array of exquisite products fully demonstrate the vitality of the cultural heritage of the Three Jin Dynasties.
Look at the above-ground cultural relics in Shanxi. Shanxi’s characteristic cultural relics and derivatives that “see for a thousand years” are gathered at this cultural expo, which is very amazing. In the Shanxi Provincial Cultural Relics Bureau exhibition area, bronzes and ancient building models seem to be having a dialogue through time and space with the audience; in the Yungang Research Institute exhibition area, real scenes and large screens reproduce the restoration process of the Western Standing Buddha, allowing the audience to Intuitively understand the difficulty of cultural relic restoration work. A panoramic model of Huayan Temple in the Datong exhibition area, ancient chime bells in the Changzhi exhibition area… 11 cities each showed their magic to make local cultural relics “alive” and “popular”.
Highlighting “literary” and “beautiful”, the fine publishing area of Shanxi Publishing and Media Group’s exhibition area mainly displays fine publications published in recent years, including award-winning books, major projects, local culture, “going out” books, fine newspapers and periodicals, etc., specially designed Thematic books, Damei Yungang, clean government culture, “Shanxi Wenhua” and other special exhibitions.
Thousand-year-old heritage dances with modern technology. In the Taiyuan exhibition area, the display of various intangible cultural heritage skills such as guqin skills, carvings, paper-cutting, noodle arts, lacquer paintings, and embroidery is unforgettable. The thousand-year-old splendor of “Tang Style and Jin Dynasty Splendid Taiyuan” is eye-catching. One light.
Walking into the Shuozhou exhibition area, the nearly 4.5-meter-tall Yingxian wooden pagoda model has become a popular “check-in place”. Wearing VR glasses, you can “arrive” at the wooden pagoda site to see the actual scene. In the exhibition hall of Huairen Ceramics Professional Town, 6 outstanding ceramic companies participated in the exhibition, focusing on the exquisite products of the ceramic industry of Shanxi Characteristic Ceramics Professional Town.
In the Jinzhong exhibition area, the first thing that catches the eye is the architectural appearance of the screen wall in the courtyard culture with unique Jinzhong characteristics. The image promotional video “Meeting Jinzhong” played repeatedly on three LED screens on the screen slowly unfolds the picture of Jinzhong’s cultural industry. . “The selection of Jinzhong Courtyard Cultural Exhibition for this exhibition not only reflects the essence of traditional Chinese architectural art, but also reflects the entrepreneurial spirit and family concepts of Shanxi merchants.” Wang Shouqiang, the person in charge of the Jinzhong exhibition area, said. At the Pingyao push-gloss lacquerware display cabinet, a push-gloss lacquerware called “Samsung Desk Screen” attracted the attention of many visitors. “This table screen is all made of environmentally friendly lacquer technology. The entire table screen means auspiciousness and is of great collection value.” said Fan Haifeng, a master of arts and crafts at the Tuiguang Lacquer Art Museum in Tangdu. Guanyun beef, Jiexiu glaze firing, mature vinegar, Taigu cakes, Jin style brick carvings, Guangyuyuan traditional medicine and a large number of characteristic arts and crafts and innovative works of intangible inheritance that highlight contemporary aesthetics and are full of fashion are worth visiting. Visitors were surprised one after another, bringing sustained high traffic popularity to the Jinzhong exhibition area.
Local traditional arts such as Changzhi brocade, Yuncheng flower buns, and Xinzhou embroidery made the audience stop to watch and linger on.
Exhibitions and transactions to showcase new achievements in cultural industry development
With the theme of “promoting cultural inheritance and development and accelerating the construction of a culturally powerful province” and the goal of “being more distinctive, richer in content, and more influential”, this year’s CIIF will provide all-round multi-faceted services through wonderful exhibitions and investment promotion activities. The perspective presents a new image of Shanxi’s cultural industry moving toward high-quality development.
Strolling through the 30,000-square-meter exhibition hall of the CIIE, you can see the collision of modern technology and traditional culture everywhere in each exhibition area: large-screen projection, touch interaction and other virtual displays, immersive experience and digital audio-visual technologies have become the expansion and enrichment of the exhibition content in each exhibition area. , a necessary “artifact” to comprehensively enhance the exhibition effect and highlight the viewing and interactivity.
“It’s so advanced!” In the exhibition area of Yungang Research Institute, everyone wearing VR glasses couldn’t help but sigh. Because in VR glasses, you can see what many cultural relics looked like when they were intact, such as the restored Yungang Grottoes, the Buddha’s head that was not stolen, and the “Chaoyuan Picture” from Yongle Palace in Yuncheng…
“I didn’t expect that after playing Go all my life, I couldn’t beat a robot!” In the Taiyuan exhibition area, the superb technology of the Go-playing robot attracted many Go enthusiasts. Not only can they play on the same stage, but they can also communicate with visitors. It is really a good partner for Go lovers.
Walking into the blue and white Shanxi Comprehensive Reform Demonstration Zone exhibition area, you can feel the power of the integration of culture and technology everywhere. The cultural enterprise exhibition area focuses on displaying cultural and creative industry clusters led by perfect creative culture, shrub culture, stepping stone digital culture, etc.; The cultural big data industry cluster led by Chenhan Technology, Tongfang CNKI, and Cloud Era Kunpeng Ecological Innovation Center; the intelligent cultural equipment industry cluster led by Jiashida Robot, Yinghe Lianchuang Technology, and Temaru Technology; The intangible cultural heritage industry cluster is led by Ziguxuan Ink Printing Industry and Qiao’s Fahua; the cultural tourism industry cluster is led by Yunlvtianxia, Nuanquanwan, and Buck Chuangqi. On October 19, Shanxi Chenhan Digital Technology Co., Ltd. and Mo Universe (Beijing) Technology Co., Ltd. completed the contract.
The 2.88-meter-high bronze sculpture of Guan Gong designed and produced by Yuda Bronze, the money stone sculpture exhibited by Ruilai Crafts, and the exquisite inkstone developed by Jiangzhou Chengni Inkstone Research and Development Institute… 32 outstanding cultural enterprises in the Yuncheng exhibition area exhibited more than 600 pieces of culture products, exquisite works of art and intangible cultural heritage products. The 32 companies include 4 cultural technology companies and 28 cultural and creative companies. The cultural exhibits fully demonstrate the development achievements of Yuncheng’s cultural undertakings and the development of the cultural industry in recent years through a combination of text, video, pictures and physical objects. With the help of online live broadcast and offline display and transaction, we warmly introduce to guests the excellent cultural resources and cultural products born in ancient Hedong. On the day of the opening ceremony, Yuncheng Guan Gong Cultural Tourism Development Co., Ltd. and Wanbo Lijing (Beijing) Cultural Tourism Development Co., Ltd. jointly signed the “Yuncheng Guan Gong Hometown Cultural Tourism Scenic Spot Visitor Center Commercial Supporting (Full Season)” with a total investment of 50 million yuan. Hotel) Project” Cooperation Framework Agreement.
Culture sets the stage, economics performs, win-win cooperation, and empowers development. This year’s Cultural Expo gave full play to the exhibition’s role as a platform in industrial exchanges, project cooperation, investment promotion, etc., and integrated transaction negotiations with cultural expos, attracting widespread attention and participation from the cultural industry circles inside and outside the province. The CIIF launched a total of 270 cultural industry investment projects with a total investment of 124.239 billion yuan. On October 19, a signing ceremony for the province’s key cultural industry projects was held. 92 projects were signed together, with a total contract value of 23.293 billion yuan, covering various fields such as media integration, publishing and printing, animation and games, and characteristic cultural towns. This signing event will help tap the potential of the cultural industry, leverage social capital investment, and promote the high-quality development of Shanxi’s cultural industry.
According to incomplete statistics, the total amount of on-site transactions and online sales at the CIIF exceeded 200 million yuan, and more than 3 billion yuan of cooperation intentions were reached.
Rich activities to enhance people’s sense of cultural gain
With four major exhibition halls, an exhibition area of 30,000 square meters, 42 specially designed booths and 110 standard booths, more than 1,000 companies and more than 100,000 exhibits from 12 countries and regions and 26 provinces in my country participated. In terms of cultural consumption, this CIIE fully meets the cultural consumption needs of the people.
You can watch good-looking movies in the Shanxi Film and Television Group exhibition area. Warm drinking water and comfortable sofas, this environment is definitely a treatment that only VIPs in the cinema can enjoy.
There are not only Fujian Shoushan stone, Liaoning Xiu jade, Shaanxi fragrance art, Qinghai highland barley wine, Guangdong fabrics, Anhui rice paper, Zhejiang Shaoxing rice wine, Beijing creative clothing and other special products from all over the country; but also Iranian handmade carpets, British leather goods, Myanmar huanghuali, Vietnam Agarwood, Nepali Thangka and other exotic cultural and creative products are available for you to choose from in the creative consumption hall.
In the exhibition area of Shanxi Radio and Television Cultural Industry Development Co., Ltd., the audience can immersively experience the live broadcast of goods. “Hello everyone, we have started selling fruit, hahaha!” “The broadcast is on, come on!” One after another “amateur” anchors took turns to make their live broadcast debut. In addition, immersive experience activities such as collecting cards to exchange for mascots, rubbing rubbings experience, light aircraft simulated cockpit experience, virtual riding experience and so on made the audience feel extremely satisfied.
Industries are booming on the banks of the Yellow River, and the Three Jin Culture Exhibitions feature 461 cultural activities throughout the CIIF. On October 19, the 2023 Shanxi Provincial Mass Cultural Activities Performance was staged at the Shanxi Xiaohe International Convention and Exhibition Center, kicking off the cultural activities at the Cultural Expo. Nine key cultural and artistic performances were held successively in relevant theaters in Taiyuan City. On the evening of October 19, the Shanxi Grand Theater, a branch venue of the 6th Shanxi Cultural Expo, received thunderous applause and a warm atmosphere. The “Exhibition of Rare Operas in Shanxi Province” directed by the Propaganda Department of the Provincial Party Committee and sponsored by the Provincial Department of Culture and Tourism was successfully held. The evening party closely focused on the theme of this CIIE “Promoting Cultural Inheritance and Development to Accelerate the Construction of a Strong Cultural Province” and presented an artistic feast to the audience. On the evening of October 20, a concert by Shanxi’s four major bangzi masters was held at the Shanxi Grand Theater. The Youth Palace Performing Arts Center will perform the Shanxi opera “Fu Shan Goes to Beijing” on the evening of October 18th and 19th, and the light comedy “He Lang Lang Xu Family” on the evening of October 21st and 22nd. The Taiyuan Workers’ Cultural Palace performed “Laughter and Crosstalk Gala” on the evening of October 21st to further enrich the cultural life of the people in the provincial capital.
In addition, noodle performances, palace Yan music, Xinjiang songs and dances, Yellow River waist drums, Shangdang ancient rhymes, instrumental music performances… visual feasts full of regional colors that are staged in each exhibition hall every day always attract the audience to stop and watch.
In order to facilitate the public to visit the exhibition, the CIIF has opened 5 free bus routes, running more than 700 times in total, transporting more than 50,000 passengers. More than 700 organizing committee staff, more than 1,000 public security police, traffic police and security personnel, more than 130 bus drivers, 157 CIIE volunteers, more than 200 venue service personnel, as well as petitions, firefighting, cultural tourism, sanitation, and medical Cadres and workers from units such as , market supervision, water, electricity and telecommunications have always been at the CIIE, creating a good environment for the general public to watch the exhibition in an orderly and comfortable manner.
This cultural expo is a cultural event that comprehensively displays the new achievements of Shanxi’s cultural construction, leads the development of Shanxi’s cultural industry, enriches the people’s spiritual and cultural life, and expands cultural opening to the outside world. It has achieved fruitful cultural and economic results, and has contributed to the promotion of cultural self-confidence and self-improvement. The new glory of socialist culture has contributed to the strength of Shanxi.
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