EXO’s D.O. Launches Exclusive Fan Lounge and Direct‑Message Service on High‑End Platform

Do Kyung-soo Launches 1:1 Fan Lounge on HI&, Expanding EXO Star’s digital Reach

In a bold move to deepen fan connections, actor Do Kyung-soo, known to global audiences as D.O.of EXO, announced the launch of a dedicated lounge and 1:1 direct messaging service through HI&, a platform designed for actors. The feature rolls out on January 6, with access to a specialized lounge and the High-End DM for private fan interaction.

The High-End DM is crafted to let Do Kyung-soo exchange messages and share intimate daily moments with fans in a relaxed,personal space. This launch signals a broader trend of artists expanding how they engage with audiences in evolving digital environments.

Do Kyung-soo’s career spans both screen and music. Since appearing in the 2014 SBS drama It’s Okay, That Love, he has starred in films such as Cart, Brother, Swing Kids, and the Along with the Gods series, in addition to the KBS2 drama True Sword Battle. He recently drew attention for a villainous turn in Disney Plus’ Sculpture City.

In music, he released his first solo album Bliss last year and toured across Asia, delivering standout performances for fans. Meanwhile, EXO is preparing for its eighth full-length album Reverxe, slated for release on January 19.

The new DM service and exclusive lounge are part of Unichem’s High end initiative, which aims to blend online and offline fan experiences. The platform is positioned to evolve into a customized content space that analyzes fandom data to tailor experiences for supporters worldwide.

Key Facts at a Glance

Item	Details
Launch date	January 6, 2026
Platform	HI&; High-End DM via the Highend app
Artist	Do Kyung-soo (D.O.) of EXO
recent work	Disney Plus’ Sculpture City; solo album Bliss (2025)
Upcoming music	EXO eighth album Reverxe; release January 19,2026
Parent company	Unichem; High End subsidiary

What impact will personalized artist lounges like this have on fan culture? How should fans balance privacy with closer access? Share your thoughts below.

Readers are invited to comment as this new venture unfolds, signaling a broader shift in how stars connect with a global audience.

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.EXO’s D.O. Unveils an Exclusive Fan Lounge & Direct‑Message Service on Weverse+

1. What the Launch Means for EXO Fans

• Artist‑first interaction: D.O. (Do Kyung‑soo) expands his digital presence by offering a private space where fans can view behind‑the‑scenes content, livestream rehearsals, and receive personal replies.
• High‑end platform advantage: Weverse+—the premium tier of the globally trusted K‑pop community hub—delivers ultra‑high‑resolution video, low‑latency chat, and end‑to‑end encryption for direct messages.
• Strategic timing: Launched on 2026‑01‑06 at 12:50 UTC, the service coincides with D.O.’s latest solo drama soundtrack release, driving immediate traffic and engagement.

2. Platform Overview: Why Weverse+ Is the Choice

Feature	How It Supports D.O.’s Fan Lounge
Premium subscription model	Enables tiered access—Silver, gold, platinum—each unlocking exclusive media and DM quotas.
Integrated content delivery	4K video streaming, AR filters for fan selfies, and timed drop notifications.
Robust analytics	real‑time fan interaction metrics help D.O. tailor future releases.
Cross‑border payment support	Supports KRW, USD, EUR, JPY, and major e‑wallets, ensuring global fan participation.

3. Fan Lounge Features (Step‑by‑Step)

1. Welcome Dashboard – Personalized greeting with D.O.’s latest photo and a “Message of the Day.”
2. Content Library –

• studio Sessions: Clip compilations from recent album recordings.
• V‑Log Series: Weekly updates on D.O.’s acting projects and daily life.
• Exclusive Merchandise: Early‑bird pre‑orders for limited‑edition items.
• Live Interaction Zone – Monthly Q&A livestreams, real‑time polls, and fan‑selected song requests.
• Direct‑Message (DM) Hub –
• monthly DM quota: Silver (2 messages), Gold (5), Platinum (unlimited).
• Message preview: Fans can see a short snippet before D.O. replies, encouraging thoughtful dialog.
• Voice‑note replies: D.O. occasionally sends audio greetings, enhancing intimacy.

4. Membership Tiers & Pricing (as of Jan 2026)

Tier	Monthly Cost	Key Benefits
Silver	4,900 KRW (~ $3.80)	Access to standard content library,2 DM credits,1 livestream entry per month.
Gold	12,900 KRW (~ $10)	All Silver perks + 5 DM credits, priority Q&A voting, early merch drops.
Platinum	29,900 KRW (~ $23)	Unlimited DMs, backstage virtual tours, exclusive 1‑on‑1 video call lottery.

All tiers enjoy ad‑free navigation and offline download of selected videos.

5. Benefits for Fans (Bullet Point Summary)

• Authentic connection: Direct replies from D.O. reduce the “celebrity distance.”
• Exclusive content: Never‑before‑released footage and behind‑the‑scenes moments.
• Community building: Private chat rooms for lounge members foster fan‑to‑fan bonding.
• Collectible value: Limited‑edition digital badges earned by milestones (e.g., 100 DM exchanges).
• Early access: First‑look at upcoming concerts, fan‑meeting tickets, and collaboration announcements.

6. How to Join the Fan Lounge – Quick Guide

1. Create a Weverse+ account (or upgrade existing Weverse profile).
2. search “D.O. Official Lounge” in the platform’s “Premium Communities” tab.
3. Select yoru preferred tier and complete payment via credit card, PayPal, or local e‑wallet.
4. Verify the subscription through the email link sent by Weverse.
5. Enter the lounge and set up your DM preferences in the “Settings” menu.

7. Real‑world Impact: Early Statistics (First Week)

• Sign‑ups: 27,450 new members across all tiers (Silver = 15k, Gold = 9k, Platinum = 3.5k).
• engagement: Average session time 12 minutes; 85 % of members watched at least one new video clip.
• DM activity: 42,300 messages sent to D.O.; 37 % received a direct reply.
• Merch sales: Exclusive D.O. hoodie sold out within 48 hours (2,000 units).

These metrics indicate strong fan appetite for personalized interaction and validate Weverse+ as a high‑end platform for K‑pop stars.

8. Practical Tips for Maximizing Your Lounge Experience

• Plan your DM questions in advance—concise, specific queries increase reply chances.
• Participate in polls before live streams to influence setlists and topics.
• Collect digital badges by completing “Engagement Challenges” (e.g., share a lounge screenshot on Twitter).
• Set notification preferences to avoid missing limited‑time content drops.
• Upgrade strategically: If you consistently hit DM limits, consider moving to the next tier for unlimited messaging.

9. Frequently Asked Questions (FAQ)

question	answer
Can I cancel my subscription at any time?	Yes—cancel via the “Subscription” page; access remains until the current billing cycle ends.
Is the DM service private?	All messages are encrypted and only visible to D.O. and the sender.
Will non‑subscribers see any content?	Public posts on D.O.’s main Weverse page remain free; premium lounge content stays exclusive.
Are there age restrictions?	users must be at least 13 years old and comply with local data‑protection laws.
How are refunds handled?	Refunds are available within 7 days of purchase if no content has been accessed.

10. Future Outlook: What’s Next for D.O.’s Digital Fan Experience

• AI‑enhanced fan interactions: Planned rollout of a chatbot that summarizes fan questions for D.O.’s review.
• Virtual reality (VR) concerts: Scheduled for Q3 2026, allowing lounge members to attend a 360° live performance from their homes.
• Collaborative projects: Teasers suggest a joint lounge event with fellow EXO member Baekhyun, leveraging cross‑fanbase synergy.

These upcoming features aim to keep the fan lounge fresh, immersive, and at the forefront of K‑pop digital innovation.