Spotify Wrapped is a perfect opportunity to discover who dominates the market. While BTS can’t help but impress with their mind-blowing success in numerous countries and reach Spotify charts, they aren’t the only amazing band to pay attention to. Whether you want to implement K-pop elements in your music or want to know what songs to add to your custom playlists, don’t hesitate to start with the leading sounds in 2023. Stay tuned!
Reigning Powers on Spotify
Let’s start with the leaders of several charts on this streaming platform:
- BTS — compared to the band’s Butter or Dynamite eras, this musical season was devoted to solo debuts of the members. Jungjook has conquered the hearts of millions of fans with his album GOLDEN, and songs such as “Seven” and “3D”. Jimin was also the Most Streamed Artist on the platform, and his iconic “Set Me Free”, “VIBE”, and “Like Crazy” were nailing it.
- Blackpink — naturally, this list would be impossible without the queens of the K-pop industry. For five years in a row, they have become the most popular female group on the streaming platform. “Playing with Fite” and “As If It’s Your Last” have contributed a lot to their success on Spotify. So far, their most popular track is “How You Like That” with over nine hundred million streams.
Rising Asian Stars on Spotify
Although BTS and Blackpink have become staples of K-pop around the globe, there are more artists with incredible talents to consider:
- Lim Young Woong — the discography of the artist is definitely worth getting acquainted with. According to Spotify Wrapped, his “London Boy” ranked fourth in South Korea.
- FIFTY FIFTY — with over 17.5 million monthly listeners, this female band will fuel your veins with refreshing cuteness and loveliness. Their “Cupid” has become one of the most popular background songs for video challenges and other content formats on TikTok and Instagram.
- NewJeans — their track “OMG” ranked fourth in Spotify Wrapped in Taiwan. With twenty-one monthly listeners on the platform, their popularity is certainly on the rise.
- YOASOBI — without a doubt, here is the most eye-catching artist from Japan. With more than two hundred million monthly listeners, check this Spotify profile for The BOOK 3 album.
- Stray Kids — this fourth-generation band won’t let you get bored with its dynamic songs and attention-grabbing beats. With almost ten million monthly listeners, their latest features top-popular tracks like “LALALALA” and “S-Class”.
Thanks to advanced algorithms on Spotify, it won’t be challenging to discover other bands with similar messages and music styles — TXT, Enhypen, Ateez, MAMAMOO, Jessy, and PSY are worth highlighting as well. Besides, the market offers a lot of artists to satisfy your taste in indie, rock, and other genres of music among Asian talents.
At the end of the day, taking a sneak peek at the most popular trends in the market comes in handy to advance Spotify promotion strategies and diversify a personal music taste. What an amazing feeling to discover new talents that can make your heart skip a bit, isn’t it?