Exploring the Link Between Cognitive Style and Meat Consumption: A Groundbreaking Study by Laurent Bègue and Kevin Vezirian

2023-08-10 05:00:36

In this case, Laurent Bègue and Kevin Vezirian, respectively affiliated with the University of Grenoble Alpes and the University of Western Australia, have hypothesized that “system 2” would be “inversely correlated to meat consumption and beliefs supporting meat consumption. A supposition that they justify in their introduction by the current scientific consensus on the matter, “the normative status associated with meat having been demonstrated in many cultures, in particular in the West”. In other words: the choice to consume meat would be “a default choice” rather than “a reflexive choice”, quite simply because “this choice never has to be justified” in society.

Analytical mode

In order to find out for sure, the duo of scientists made several thousand people pass a series of CRT-type tests comprising three problems of the type: “A bat and a ball cost a total of €1.10. The bat costs €1 more than the ball. How much does the ball cost? ” Balance without appeal on arrival: “Where the intuitives were quick to answer 10 cents, individuals operating in an analytical mode more often found the right answer (5 cents), summarizes the media Brain & Psycho, the first to spot the study on July 20. However, participants who regularly or totally excluded meat from their menu obtained a higher score on this test, a sign that their cognitive style leans more towards the latter mode. »

Two reasons are put forward by the researchers: “First, the consumption of meat is the dominant diet in our societies, so that it takes conscious reflection to adopt a different behavior; secondly, vegetarians often make this choice for environmental reasons, especially animal husbandry being associated with high greenhouse gas emissions – a complex analysis that those who operate in an analytical mode are more likely to carry out”, continues Brain & Psycho. So many results which “confirm the relevance of the TRC test for investigating decision-making and eating habits”, according to Laurent Bègue and Kevin Vezirian.

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