2024-03-02 14:42:29
Hans Fricken, Chairman of the Abu Dhabi Film Commission and founding CEO of the Quebec Film and Television Council, who participated in the production of a number of international cinema icons such as “Titanic,” revealed the secrets of successful visual production, in a session entitled “The Journey of a Film Executive in Hollywood,” within “Xposure.” 2024″.
Sharjah 24:
“Successful visual production is an interconnected chain based on a good story,” said Hans Fricken, Chairman of the Abu Dhabi Film Commission and founding CEO of the Quebec Film and Television Council, in a discussion session entitled “The Journey of a Hollywood Film Executive Around the World,” within the activities of the International Photography Festival “Xposure.” 2024″.
Frekin, who participated in the production of a number of icons of world cinema such as “Titanic,” explained how film committees facilitate the production and financing process for film and television projects, without interfering in what is shown to the public, stressing that the story is the most important element for the success of any artistic work, and that There are other factors that play an important role in achieving success, such as the good performance of the actors and distribution, citing examples of famous international films that did not receive the necessary spread due to poor distribution. He said: “You can produce the best water in the world, but if it remains in the factory and is not released In the market, no one will drink from it.”
Frekin stressed the importance of coordination between distributors to ensure the success of films and visual productions, presenting an example of this. He said: “In Canada, we produced a film dealing with the fall of the White House in 2013, but it did not achieve the desired success, because its release coincided with another film with the same subject, which is the film Olympus.” Has Falle starring Gerard Butler, which achieved significant revenues, indicating that the lack of coordination between distributors was the reason for this.
Hans Fricken touched on his practical experience in the Emirates, which he said gave him the opportunity to communicate with Arab culture and the Middle East region. Fricken also mentioned that he created three departments in production services, to support Arabic, English and Indian content, in line with the nature of the Emirates as a global country that includes all… Nationalities. He added that Abu Dhabi hosted the filming of popular international films, such as Mission Impossible and others, with the participation of major Hollywood stars, and hosted successful Indian films, such as Vikram Veda, Bloody Daddy and Tiger, praising the infrastructure and services available in Abu Dhabi for the film industry.
Frekin spoke about the challenges and opportunities facing the field of filmmaking in light of the development of artificial intelligence, pointing out that the basic method of filmmaking has not changed much in a hundred years, unlike many other industries that have witnessed radical changes. He said: “But we now stand at a historic crossroads.” In this field, artificial intelligence can perform all stages of film making from writing to distribution, which threatens the role of people in this process, but this will not affect human filmmakers, through legislation and controls that protect their interests.”
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