F1 Returns to Brazilian Broadcasts Through Sport Grill Deal

Globo Secures Exclusive F1 Broadcasting Rights in Brazil, Bringing the Sport Back Home

São Paulo, Brazil – Formula 1 is set to return to its familiar broadcasting home in Brazil, as Globo has inked a multi-year deal to regain exclusive rights for the sport starting with the 2026 season. This landmark agreement ends the current tenure of Rede Bandeirantes,which has held the rights since 2020.The return to Globo ensures that formula 1 will continue to be available through a free-to-air broadcast in Brazil, a crucial element for many fans. The thorough contract, running at least until the end of 2028, will see live races broadcast across TV Globo, sportv, and Globo’s robust digital platform, GloboPlay.Under the new agreement, TV Globo will broadcast a minimum of 15 races live or with a delayed start, catering to a broad audience. For the most dedicated enthusiasts, sportv will offer an unparalleled viewing experience, providing coverage of every practice session, qualifying, sprint race, and Grand Prix.

Ian Holmes, F1’s Chief Media rights and Content Officer, expressed his delight at welcoming Globo back into the fold. “Brazil has a strong passion for the sport in the country, and we are excited to welcome Globo back to Formula 1,” Holmes stated. He also extended his gratitude to Bandeirantes for their contribution over the past five seasons. “I would like to thank the team at Bandeirantes for their passion and commitment over the last five seasons and look forward to continuing our work through to the final race in Abu Dhabi this year.”

Leonora Bardini, Executive Director at TV Globo, highlighted the deep historical connection between the broadcaster and Formula 1 in Brazil.”TV Globo has a long story of success with Formula 1, dating back to when Brazilians used to wake up early on weekends to watch Ayrton Senna and other outstanding Brazilian drivers compete in the pinnacle of racing,” Bardini commented. “Now, Formula 1 is back home, and the fans will have the chance of a complementary and even richer experience on Globo.”

Echoing this sentiment, Eduardo Gabbay, Director of Globo’s Sports Channel, emphasized the commitment to delivering top-tier coverage. “It is a joy to announce the return of Formula 1 on sportv. sportv will provide fans with complete coverage of every practice, qualifying session and Grand prix for years to come,” Gabbay said.”With quality programming and expert analysis, we give fans the top-class coverage that thay deserve.”

The move signifies a notable moment for Brazilian motorsport fans,promising a seamless and enhanced viewing experience as the sport returns to a broadcaster with a storied past in covering Formula 1.

What impact will the Sport Grill and Formula 1 broadcast partnership have on the growth of Formula 1 viewership in Brazil?

The Landmark agreement: Bringing Formula 1 Back to Brazilian Fans

Brazilian Formula 1 enthusiasts rejoice! After a period of limited access, the pinnacle of motorsport is returning to free-to-air television in Brazil thanks to a notable broadcasting deal between Formula 1 and Sport Grill. This partnership marks a pivotal moment for F1 viewership in the country, promising wider accessibility and reigniting passion for the sport amongst its dedicated fanbase. The agreement, finalized in late 2024, ensures live coverage of all Formula 1 races, qualifying sessions, and practice sessions throughout the 2025 season and beyond. This is a major win for Brazilian motorsport fans who previously relied on expensive subscription services or limited online streams.

Details of the Sport Grill & F1 Broadcast Partnership

Sport Grill,a popular Brazilian sports bar and grill chain,has secured the exclusive rights to broadcast Formula 1 races across its network of locations and through its digital platforms. Key aspects of the deal include:

Live Coverage: All F1 events – including practice, qualifying, and the races themselves – will be broadcast live.

Free-to-Air Access: A significant portion of the coverage will be available for free on Sport Grill’s digital channels, including its website and social media platforms.

Enhanced Viewing Experience: Sport Grill locations will offer a unique viewing experience, combining live race coverage with a vibrant atmosphere and dedicated fan zones.

Digital Integration: The partnership extends beyond traditional broadcasting, incorporating interactive features, race analysis, and behind-the-scenes content on Sport Grill’s digital platforms.

Multi-Year Deal: The agreement is a multi-year commitment,ensuring long-term stability and accessibility for Brazilian F1 fans.

Why This Deal Matters for Brazilian Motorsport

Brazil has a rich history with Formula 1, producing legendary drivers like Ayrton Senna, Emerson Fittipaldi, and Felipe Massa. The nation’s passionate fanbase has historically been a cornerstone of the sport’s global appeal. However, recent broadcasting limitations had created a barrier to entry for many fans.

This Sport Grill deal addresses that issue directly, offering:

Increased Fan Engagement: Wider accessibility will undoubtedly lead to increased viewership and engagement with the sport.

Growth of F1 in Brazil: The partnership is expected to stimulate further growth of Formula 1’s popularity in Brazil,attracting new fans and sponsors.

Revival of Motorsport Culture: The return to free-to-air broadcasts will help revive the vibrant motorsport culture that has long been a part of Brazil’s national identity.

Economic Benefits: Increased viewership and engagement can translate into economic benefits for the Brazilian economy,through increased tourism and sponsorship opportunities.

Sport grill’s Strategy: Beyond Broadcasting

Sport Grill isn’t simply acting as a broadcaster; they are leveraging the F1 partnership to enhance their brand and customer experience.Their strategy includes:

Race Day Events: Hosting special race day events at all Sport Grill locations, creating a communal viewing experience.

Themed Menus: Offering F1-themed menus and promotions during race weekends.

Fan Competitions: Running fan competitions and giveaways related to Formula 1.

Digital Content Creation: Producing exclusive digital content, including interviews with drivers and team personnel.

Partnerships with Brazilian Drivers: Exploring potential partnerships with up-and-coming Brazilian drivers to further promote the sport.

Impact on Other Broadcasters & Streaming Services

The Sport Grill deal has significant implications for other broadcasters and streaming services operating in Brazil. While some previously held rights to F1 coverage, the free-to-air aspect of this new agreement presents a considerable challenge.

Competition for Viewership: Sport Grill’s free coverage will directly compete with subscription-based services for viewership.

Potential for Collaboration: Opportunities may arise for collaboration between Sport Grill and other media companies to expand coverage and reach.

Focus on Exclusive Content: Subscription services may need to focus on offering exclusive content, such as behind-the-scenes access and in-depth analysis, to retain subscribers.

Shift in Broadcasting Landscape: The deal signals a potential shift in the Brazilian broadcasting landscape, with sports bars and restaurants playing a more prominent role in live sports coverage.

Key F1 Races to Watch in 2025 (Broadcast on Sport Grill)

Here are some key races on the 2025 Formula 1 calendar that Brazilian fans can look forward to watching on Sport Grill:

1. Brazilian Grand Prix (São Paulo): The home race, always a highlight for Brazilian fans.
2. Monaco Grand Prix: The glamorous street circuit known for its prestige and challenges.
3. British Grand Prix (Silverstone): A historic race with a passionate fanbase. (As noted in recent news,being shown at a Sport Grill location in Bangkok)
4. Italian Grand Prix (Monza): The “Temple of Speed,” known for its high-speed thrills.
5. Abu Dhabi Grand Prix: The season finale,often deciding the championship.

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