Meta Enforces New Gambling Advertising Regulations
Breaking News: Meta has imposed stringent new regulations for online gambling advertisements, requiring official approval and strict compliance with new licensing rules. This move is part of a global trend towards transparency and responsibility in the online gambling sector.
New Regulatory Framework for Advertisers
All promotions related to online gambling on Facebook and Instagram must now undergo a “Permissions and Verifications” process within Meta’s business suite. This includes обладавать a valid gaming license and adherence to country-specific laws.
Advertisers must specify their role (operator, aggregator, affiliate, or agent) and provide documentation including legal agency documents, company information, and screenshots of their website or app. Comprehensive submission in English and a thorough manual review by Meta’s team are mandatory.
Enhanced Oversight for Influencers and Content Creators
Meta is addressing the regulatory gray area in influencer marketing. If a content creator posts an online gambling advertisement on behalf of an operator, they must go through the approval process and register as affiliates.
Direct advertisements by creators require a signed consent confirming the commercial partnership. This aims to close past loopholes in influencer marketing.
Firm Stance on Marketing to Minors
Meta’s new policy explicitly forbids all gambling advertisements from being targeted at users under 18 years old. Social casino games must also exclude minors from their targets, aligning with global efforts to protect minors from gambling risks.
A New Era for Online Gambling Regulations
This regulatory shift signifies a stricter approach to online gambling advertising, focusing on transparency and legal compliance. Industry analysts believe these measures will lead to a more compliant and responsible gambling advertising ecosystem.
The ongoing regulatory changes present challenges but also opportunities for companies to establish themselves as trusted, transparent players in the rapidly evolving market.
Stay tuned as Meta leads the charge towards a more regulated and responsible online gambling environment.
