How artificial intelligence is turning the advertising industry inside out

Düsseldorf Since the beginning of advertising, companies have been promoting their product in a supposedly appropriate environment: beer on the soccer field, cleaning agents in … Read more

Jose LLorens, marketing director of insurtech Alan

The former creative director of Google will lead the marketing strategy of the French digital health insurer in our country, focusing on the acquisition of … Read more

Data and digital marketing, keys for magazines

The IX Magazine Forum, organized by ARI (Association of Magazines) in collaboration with CONEQTIA (Professional Press Association), has dealt with the topic “Digital monetization in … Read more

Selligent Marketing Cloud chooses Lewis to manage its communication in Ibeira

The campaign will focus on obtaining an impact in general and business media, as well as in those specialized in marketing, technology and sectors such … Read more

Representative theater: Ulf Poschardt on Hengameh Y. and the KaDeWe

NOf course, Hengameh Y. did everything right. She has understood and internalized the inner logic of capitalism, in which every individual can make a career … Read more