“Anti-waste” offers, such as products with short dates sold at lower prices, are attracting more and more customers in supermarkets.
“Anti-waste” offers are attracting more and more customers in supermarkets. Example in a store in the Var, where the meal is not chosen at random by this client met by BFMVT: the product is offered at -20%. In the bins, other products are displayed at -30%, even -50%: this section is entirely made up of fresh products close to their expiry date. And therefore sold at a lower price.
“Even if these are short dates, they are the same products, it does not change anything”, assures this client at the microphone of BFM.
With inflation, making a detour to this “anti-waste” department has become a reflex for many customers. The clientele is now “as wide as possible”, confirms Renaud Vulvert, director of the Carrefour Grand Var store, in La Valette-du-Var. “Before, we were on customers with low purchasing power”, but these products have “been democratized a lot”, he says.
“I’m leaving with a full shopping cart”
Selling food products at a discount, other stores have even made it their trademark. This is the case of the “Bon Déstockeur” in Gap, in the Hautes-Alpes. “We buy products from supermarkets, with short dates or long dates”, but also “from factories that have a surplus of stock or damaged pallets”, then “we offer them again for sale at a reduced price”, explains Aurore Astier, saleswoman in the store.
“I come with 50 or 60 euros” and “I leave with a full shopping cart”, notes a regular customer of the food clearance store. “Without them, people would not live,” she says.
The difference in price compared to products in conventional supermarkets sometimes reaches two or even three euros. A success: in one year, store traffic has increased by 45%.