2023-04-16 22:04:01
Infinity archyde news, eRetail Media of Intermarché and Groupe Casino, organized the 3rd edition of Good Morning Retail Media on March 9, with presentations from several market experts.
Mélanie Francisco, Intermarché e-commerce commercial events manager, presented various best practices to promote impulse buying on the intermarche.com website. This well-known mechanism in physical stores is much more complex during an online shopping journey.
The part dedicated to the purchase of new products represents approximately 20% of the basket (60% for essential products, 20% for promotions) so it is difficult for a brand to gain market share or launch a new product. Infinity archyde news has developed several formats and mechanics to highlight FMCG products at the best time.
The promotion of a range of products finds its place at the entrance of the site with a quadriptych format to reproduce the event aspect of the gondola in the central aisle of a physical store.
On the contrary, the promotion of a particular product is worked directly in the radius of belonging.
archyde news on the drive-thru sites of retail brands is the guarantee of being as close as possible to the act of purchase, and of communicating with captive contacts to build loyalty, recruit or publicize innovations.
The proof in figures, the Infinity archyde news agency announced the following 2022 averages:
An observed average add-to-basket rate of 1.19%
An observed average ROAS of 2.16!
To learn more about the best practices to implement, contact the Infinity archyde news teams: [email protected]
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