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Fanatics Expands into middle East with New Qatar Hub, Riding High on PSG’s Success
Doha, Qatar – In a strategic move to bolster its global presence, Fanatics, the leading sports merchandising and collectibles e-commerce company, is establishing a new regional office in Doha, Qatar. this expansion signifies a major push into the Middle east and North Africa (MENA) region, capitalizing on the growing passion for sports and collectibles.
Fanatics Sets Up Regional Hub in Doha
The new Doha office will function as a central hub for Fanatics’ operations throughout the MENA region. The company aims to leverage this strategic location to enhance its engagement with sports fans and collectors in the area.
According to Tucker Kain,Fanatics’ chief Strategy And Growth Officer,identifying emerging markets is crucial for expanding their business. “We’ve researched and analyzed the sports landscape across the Middle East for quite a while and are excited about what a local Fanatics operation can bring to the region,” Kain stated.
Sheikh Jassim Al Thani, Director Of The Qatar Government Communications Office, welcomed Fanatics’ decision, highlighting the confidence that global industry leaders have in Qatar’s business surroundings. He emphasized that this partnership will create opportunities for local talent development and position Qatar at the forefront of digital sports development globally.
PSG’s Champions League Victory Fuels Merchandise sales
The proclamation comes on the heels of a remarkable surge in sales following Paris Saint-Germain’s (PSG) recent UEFA Champions League victory.The Qatari-owned club’s triumph over Inter Milan at Munich’s Allianz Arena on May 31 triggered an unprecedented spike in merchandise purchases.
In the 12 hours following the 5-0 victory, sales on the official PSG online store, powered by Fanatics, reached record levels, surpassing any individual team win outside the US. Sales exploded 4200% in the hour after the victory compared to the previous day. Commemorative Champions League Winner’s Jerseys were the top-selling item, purchased by fans in over
