2023-09-02 06:03:10
The FC Barcelona presents its third jersey for the 2023/24 season, which stands out for the prominence of the ‘light aqua’ color, expressing inspiration and creativity. Its design highlights everything that is part of Barça, its history, its style of play and his young talents trained at La Masia, who, through their journey, inspire the whole world.
With an innovative look in terms of design and color combination, this third jersey will be the one worn by players of the first football teams, Barça Atlètic and the Barça Genuine Foundation. For basketball, handball, futsal and rink hockey, this will be the second outfit.
The kit that the first football teams will wear will be available from September 2, exclusively for one week on the Club’s online store and in all Barça Stores: Spotify Camp Nou, Canaletes, Paseseig de Gracia, Sagrada Família, Westfield La Maquinista, Parc Central Tarragona, La Roca Village, Poble Espanyol, Barcelona Airport T1 and T2, Arenas Shopping Center, Madrid Boutique, Palma de Mallorca, Platja d’Aro, Salou, Ronda Universitat , and also in the new Maremàgnum boutique. In addition, it will be on sale at all the Club’s points of sale at the Lluís Companys Olympic Stadium. After this first week, Barça supporters will be able to find it in the rest of the usual points.
Xavi’s players will wear this new jersey tomorrow, Sunday September 3, on the Osasuna lawn.
After the successful launch of the second kit of the 2023/24 which pays tribute to Johan Cruyff, precursor of Barça’s style of play, this time it’s with a bright color that Barça wants to hit hard. This reflects the spirit and energy of the Club’s youngest players. In addition, the reflections in the background evoke the DNA of FC Barcelona. These tones also appear on the sleeves even if the color ‘light aqua’ clearly predominates on the jersey, the shorts and the socks.
The shirts of the first football teams will also feature the logos of the Club’s main partners: Spotify on the front, but also Nike and Ambilight TV on the sleeve of the men’s first team kit. The women’s team will have the Bimbo logo, Principal Partner of the team and Global Partner of the Club, flocked on the sleeve. As for the HCR/HCR logo, an alliance of the Foundation, it will remain under the player number.
The outfit is made of 100% recycled polyester, obtained from recycled plastic bottles that are melted down to obtain a very fine yarn. In doing so, a fabric is obtained that allows maximum performance in sports practice while having a minimum impact on the environment. The Barça crest is also made from recycled materials.
Barca’s DNA, woven into the new kit
The new jersey is part of the campaign Here to pave the way, but, on this occasion, its launch is closely linked to the new generations of young people from La Masia of FC Barcelona, who are rising in force. It was precisely in the last matches of the men’s first team that the appearances of players like Lamine Yamal and Fermín López, or of Vicky Lopez for the women, were decisive and made the culers plunge into happiness. Thanks to their talent, like other players in the past, Barça’s young players will lead the way and inspire future generations.
A commitment to sustainability
For FC Barcelona, sustainability is one of the strategic pillars of the Club and, in line with this approach, the Club wants to promote sustainable development in all its areas of action. It does this through its streetwear fashion collections, in which Nike Football has used groundbreaking innovation and sustainability-oriented design that will help players perform at their best. Likewise, in the case of this new FC Barcelona third jersey for the 2023/24 season, 100% recycled polyester has been used.
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