Felipe Drugovich Joins Andretti: From Virtual Assistant to Content Writer’s Spotlight

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The 2022 FIA Formula 2 Champion will partner with Season 9 Drivers’ world Champion Jake Dennis to complete Andretti Formula E’s driver lineup for the final season of GEN3 Evo.

The Brazilian driver brings a championship-winning pedigree and broad international motorsport experience in single-seater and sports car competition to the Andretti Formula E team, highlighted by a dominant 2022 FIA formula 2 Drivers’ Championship run that saw Drugovich earn five wins, 11 podiums and finish 101 points clear of his closest rival.

CALENDAR: Sync the dates and don’t miss a lap of Season 12.

“I’m so happy to announce that I’ll be joining Andretti Formula E, and I’m really excited about what’s ahead,” says the 25-year-old. My team and I have been in touch with Andretti ever since I won the Formula 2 title,so it’s great that we’ve managed to stay connected all this time and finally have the prospect to work together.

It’s been far too long for me without racing, so I’m incredibly motivated to get back on a racetrack. It means a lot to no I’ll be competing in every session and not just serving as a reserve, as I have done the past few years.

I’m very thankful to the entire andretti Global organization for believing in my potential and for being so supportive. A special thanks also to Roger Griffiths for reaching out and making this happen. I’m focused, motivated and excited for the future, and I know that Andretti has all the tools in place for me to achieve success. I’m confident this new chapter together will be a memorable one.”

Since 2022, Drugovich has served as a reserve driver for the Aston Martin Aramco F1 Team, taking part in multiple Free Practice 1 sessions. He has also gained endurance racing experience at the 24 Hours of Le Mans and in IMSA with Cadillac Racing,while showcasing his speed in Formula E by topping the 2023 Berlin Rookie Test and scoring points on his debut at the 2025 Hankook Berlin E-Prix.

Drugovich becomes the first Brazilian driver to race for Andretti Formula E, joining a rich lineage of Brazilian talent who have competed in the series, including inaugural champion Nelson Piquet Jr.,Bruno Senna,Felipe Massa and Season 3 champion Lucas di Grassi.

His addition further strengthens Andretti’s presence in the all-electric championship, where the team has competed since the inaugural 2014/15 season as the grid’s first american entrant.

over that span, Andretti has earned 11 victories, 39 podiums, 14 pole positions, 446 laps led and 1,369 Championship points. Notably, teammate Jake Dennis delivered the Season 9 Drivers’ World Championship, cementing Andretti’s status as one of Formula E’s most prosperous teams.

With São Paulo set to host the Season 12 opener on December 6, Drugovich will make his racing debut in front of his home crowd.

How does Felipe Drugovich’s prior experience as a driver uniquely position him too create compelling motorsport content?

The Andretti Declaration & drugovich’s Role

On September 24th, 2025, Andretti Global officially announced the signing of Felipe Drugovich, not as a driver, but in a burgeoning role within their content creation team.This move marks a significant shift for the former Formula 2 Champion, transitioning from the cockpit to contributing to the narrative around the racing world. While many expected a continued push for a Formula 1 seat, Drugovich’s expertise is now being channeled into crafting compelling content for Andretti’s expanding portfolio – including Formula E, IndyCar, adn their future F1 endeavors. This strategic hire highlights the increasing importance of digital storytelling in modern motorsport.

Drugovich’s Background: beyond the racing Line

Felipe Drugovich’s journey hasn’t been a linear path to content creation. His background is deeply rooted in motorsport, achieving significant success:

* 2020 Formula regional European Championship: Champion

* 2022 Formula 2 Championship: Champion – a dominant season showcasing his talent.

* Formula 1 Test & Reserve Driver Roles: Held positions with Aston Martin and Alpine, gaining valuable insight into the inner workings of F1 teams.

This experience provides Drugovich with a unique outlook. he understands the nuances of racing, the pressures faced by drivers, and the technical complexities of the sport – all crucial elements for authentic and engaging content. His time as a reserve driver, observing team dynamics and media interactions, has undoubtedly shaped his understanding of effective communication within motorsport.

Why Andretti? The strategic alignment

Andretti Global, lead by Michael Andretti, is aggressively expanding its presence across multiple racing series.This expansion necessitates a robust content strategy to engage fans, attract sponsors, and build brand loyalty. The team recognizes the power of authentic storytelling, and Drugovich’s insider knowlege is invaluable.

Here’s why this partnership makes sense:

* Authenticity: Drugovich isn’t an outsider looking in; he is the racing world. This lends credibility to the content he helps create.

* Multi-Platform Focus: Andretti’s presence spans Formula E,IndyCar,and possibly Formula 1. Drugovich’s understanding of different racing cultures will be beneficial.

* Growing Demand for Motorsport Content: Fans crave behind-the-scenes access, driver insights, and in-depth analysis. Andretti aims to deliver this, and Drugovich is key to that effort.

* Digital Marketing Investment: Andretti, like many top teams, is increasing investment in digital marketing and content creation. This hire demonstrates that commitment.

Content Focus: what Can We Expect?

While the specifics of Drugovich’s role are still unfolding, several areas are likely to be central to his contributions:

* Driver Interviews & Profiles: Leveraging his relationships with drivers across Andretti’s teams.

* Technical Analysis: Breaking down race strategies, car setups, and performance data.

* Behind-the-Scenes Footage: providing fans with exclusive access to the team’s operations.

* Social Media Engagement: Creating engaging content for platforms like X (formerly Twitter), Instagram, and TikTok.

* Long-Form Video Content: Developing documentaries and feature pieces exploring the world of Andretti Racing.

* Blog Posts & Articles: Similar to this piece on archyde.com, providing in-depth analysis and insights.

The goal is to create a consistent stream of high-quality content that resonates with fans and elevates the andretti brand. Expect a focus on storytelling that goes beyond race results, delving into the human element of motorsport.

The Broader Trend: Drivers as Content Creators

Drugovich’s move isn’t isolated. We’re seeing a growing trend of racing drivers transitioning into content creation roles. Several factors are driving this:

* Increased social Media Presence: Drivers are already active on social media, building personal brands.

* Demand for Authentic Voices: Fans want to hear directly from the drivers themselves.

* Career Longevity: A career in content creation can extend a driver’s involvement in motorsport beyond their time in the cockpit.

* Monetization Opportunities: Content creation offers new revenue streams for drivers.

Examples include Fernando Alonso’s active social media presence and Jenson Button’s work as a Sky Sports analyst and content contributor. Drugovich is joining a growing community of drivers leveraging their expertise and personality to connect with fans in new ways.

Benefits of this Shift for Motorsport

This trend of drivers moving into content creation offers several benefits for the sport as a whole:

* Increased Fan Engagement: More accessible and engaging content draws in new fans and strengthens the connection with existing ones.

* Enhanced Clarity: Behind-the-scenes access and driver insights provide a more transparent view of the sport.

* New Revenue Streams: Content creation generates new revenue opportunities for teams and drivers.

* Improved Brand Image: Authentic storytelling enhances the brand image of motorsport.

* Wider reach: Digital content reaches a global audience,expanding the sport’s reach.

Practical Tips for Motorsport Teams & Content Creators

For teams looking to replicate Andretti’s success, consider these tips:

1. Invest in Storytelling: