Ferrari celebrates its 30th anniversary in mainland China with the unveiling of a one-of-a-kind bespoke Ferrari Roma.
The new Roma draws inspiration from traditional Chinese aesthetics and craftsmanship through the many customization options offered by the Ferrari Tailor Made programme, and is a tribute to the brand’s milestones over the last thirty years.
The launch of the new Tailor Made Ferrari Roma marks not only three decades since Ferrari’s first order was placed in Beijing in 1992, but also the start of the brand’s fourth decade in China.
The one-of-a-kind Tailor Made Roma was designed by Ferrari in collaboration with leading Chinese designer Jiang Qiong’er through the Ferrari Tailor Made programme, which provides a unique bespoke experience featuring a wide range of specification options and solutions. custom design. .
Customers are assisted by a team of Ferrari designers to create a model that reflects their individuality and taste, while maintaining the aesthetic standards of the Ferrari brand.
Jiang Qiong’er, who has developed an international reputation, is highly sought after for her work rooted in the subtlety, beauty, and heritage of Chinese culture.
His distinctive design vision and views, along with his deep understanding of traditional Chinese culture, reflect Ferrari’s aspiration to create a special Rome to commemorate the special occasion.
Together, Ferrari and Qiong’er drew inspiration from classical Chinese aesthetics and fused concepts and experience to achieve a synthesis of Italian design philosophy and Chinoiserie Chic.
This Tailor Made Roma embodies the fundamental principles of art and design shared by both parties: devotion to detail, respect for heritage and tradition and, above all, commitment to exquisite craftsmanship that creates a design language of timeless elegance and simplicity.
The new car is clad in striking contrasting colours: Sanusilver Matte and Rosso Magma Glossy, the latter paying homage to the traditional Chinese carmine red.
The stripes that run through the body and the interior are inspired by the characteristic features of the classic furniture of the Ming dynasty. It combines traditional Chinese-inspired details and the sophisticated Italian artistry of the original model.
It also features carbon fiber sills with Tailor Made dedication, a key box painted in Boluo lacquer with red and gold dots, an ancient Chinese technique known for its unique textured finish, as well as a dedication plate engraved with Chinese characters. for “30”.
This gold dedication plaque is inlaid with jade and has symbolic meaning: in ancient Chinese culture, gold symbolizes wealth and good fortune, while jade indicates purity and kindness. Both are synonymous with well wishes and reverence.
Jiang Qiong’er has designed an exclusive lifestyle package for this special Rome: a collection of multi-sensory pleasures that embody the pursuit of quality and style.
Inspired by an appreciation of the small pleasures of everyday life, the package contains a set of four aroma diffusers, one for each season, crafted from ebony and crystal, a set of teaware painted in Boluo lacquer with red and gold polka dots. , an ebony cigar box, an inkstone cigar ashtray, a tea set made with the craft of bamboo weaving, a Xuan paper kite, cashmere blankets, and a Chinese checkers set made of agate and leather.
These items stow discreetly in the glove box, armrest and trunk.
The Ferrari Roma features refined proportions and timeless design, combined with unrivaled performance and handling.
Thanks to its 620PS turbocharged V8, which has won the International Engine of the Year award four years in a row, it also represents the pinnacle of performance in this category.
The Tailor Made Ferrari Roma seamlessly blends traditional Chinese aesthetics with the Italian flair inherent in Rome.
Combining speed and poetry, power and understatement, the Roma special creates a bold fusion of heritage and innovation, fully embodying the brand’s pursuit of innovation and excellence.
It not only encapsulates a recap of thirty years of memorable moments for Ferrari in China, but also marks the beginning of an exciting new chapter in the brand’s journey in the region.