2023-04-23 11:04:53
The consulting firm fifty-five (specializing in the analysis and use of data for marketing purposes) won the call for tenders from the Clarins Group in Switzerland. This will support the brand in the “development” and “execution” of its media strategy (SEA, social, retargeting), as well as on “synergies” between the different channels used, a press release tells us. Clarins wants to “optimize the performance” as well as “the profitability of its media strategy”. The brand also wants to acquire new customers “especially on e-commerce”. Finally, it wants to “strengthen its visibility” with its target audience.
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