-
Domino’s consumer narrates, through Twitter, what he classifies as his “worst experience” ordering pizza.
-
According to what is shown in his tweet, the user claims to have found a cockroach inside his pizza.
-
It highlights the fact that your complaint is being used as a way to gain likes and followers on your social networks.
Domino’s customer finds cockroach in his pizzabut, in turn, takes advantage of the prestige of the brand to gain likes on their social networks.
Currently, there are several companies dedicated to satisfying diners who are looking for those spaces where they can consume their favorite dishes, such as hamburgers, tacos, pizza, among others that are easy and quick to prepare.
In that context, When we talk about fast food restaurant chains, Domino’s Pizza is undoubtedly one of the most popular in various parts of the world.or, in addition to being one of the favorites of consumers.
In recent years, the brand has experienced significant growth, as shown by a Statista graph in which, precisely, we talk about the annual evolution of the brand value of Domino’s Pizza worldwide between the years 2015 and 2020.
According to what is mentioned, in 2021, the American pizza chain reached its highest brand value since the beginning of the period, with an approximate value of 10.7 billion US dollars.
On the other hand, it should be noted that McDonald’s is the great market leader, above Starbucks, KFC, Subway, Burger King, among others.
Domino’s pizza arrives with extra cockroach
Domino’s, in its range, has one of the most popular services, which is the home delivery, a practice that consumers are increasingly looking forespecially in a period in which everything can be done from the comfort of a mobile application.
Now, something that is attracting attention on social networks is the complaint of a Domino’s consumer, who claims to have found a cockroach in his pizza.
As expected, in times when social networks are the link between brands and consumers, the claim was published on Twitter, the leading platform in terms of complaints, and on TikTok.
THIS IS MY WORST EXPERIENCE ORDERING A PIZZA AT @dominospizzacol what surprises me is the poor solution to the problem on their part. pic.twitter.com/RcTDCCS5oS
– Juan Gomez (@juangomezph) June 8, 2022
Of course, It is a serious neglect that can even harm the health of the consumer, which is why companies are required to have better quality control of their products.
And it is that, despite the seriousness of the matter, Domino’s is not the only brand that has been involved in this type of accusation, since others, such as Burger King, were also exhibited in the digital pulse, as exposed by a tweeter who, in her potatoes, claims to have found a dead cockroach.
The Federal Commission for the Protection against Sanitary Risks (Cofepris) reports that, in the face of this type of experience:
“Health complaints are intended to inform this authority of the facts, acts or omissions in health matters, which, according to the perspective of the complainant, represents a risk or causes damage to the health of the population”reads on the Cofepris portal.
Hello, thank you for your message, we are sorry for what happened. Please tell us the details through the following link that goes directly to the operational area: https://t.co/qIJb3Vy9QP. Thank you very much!
— burgerkingmx (@BurgerKingMX) April 7, 2022
Takes advantage of complaint to gain likes
Another aspect to highlight is the fact that, in the case of Domino’s, the user also takes advantage of the situation to gain some followers on their social networks.
As we mentioned at the beginning, the complaint was also shared on TikTok, where the user asks for likes in exchange for giving more information about their shopping experience at Domino’s.
In other words, it gives the impression that the consumer is taking advantage of the prestige of the brand (Domino’s) to gain likes and more followers on their social networks.
@juangomezphh #greenscreen #fyp #food #Dominos #dominospizza #bad experience # parte2
@juangomezphh #greenscreen #fyp #food #Dominos #dominospizza #bad experience # parte2
Merca 2.0 requested the position of the brand in order to tell both sides of the story; however, so far it has not been received. The note will be updated in case of a response.