Over 177,000 pre-orders for Togg T10X in just nine days. Planned annual production increased – Europe start from the end of 2024.
In 2018, a “global brand for mobility technologies” was founded under the name Togg. To this end, five companies (Anadolu Group, BMC, Kıraça Holding, Turkcell and Zorlu Holding) had joined forces to form a joint venture called Türkiye’nin Otomobili Girişim Grubu, or Togg for short. This private-sector project, which is also supported by the Union of Chambers and Commodity Exchanges of Turkey, has now presented its first vehicle: the Togg T10X.
Huge interest in the Togg T 10X
The model developed in Turkey’s “IT Valley”, the city of Gebze south-east of Istanbul, is described by the manufacturer as the “first smart device from Turkey”. As a result, the market launch was also carried out in the form of a digital competition. A total of 177,467 pre-orders for the SUV were received during the campaign period from March 16th to 27th. In the first four hours alone, there were more inquiries than electric vehicles were sold in Turkey in all of 2022. Each pre-order was automatically entered into a digital lottery, the draw of which was broadcast live on Turkish TV and streamed on Togg’s YouTube channel on March 29th.
Originally, the company planned to select 12,000 people to get the vehicle first. Due to the great interest, the number of winners was increased to 20,000. Another 20,000 winners were placed on the waiting list and will move up if a first-time customer wishes to withdraw their order.
Two versions of the all-electric SUV
The all-electric SUV will initially be available in two different versions: The basic variant comes with a battery with 52.4 kWh and, according to the manufacturer, offers a range of up to 314 kilometers according to the WLTP standard. The more powerful version has an 88.5 kWh battery and has a range of up to 523 kilometers. The charging power is up to 150 kW, so that the 52.4 kWh battery can be charged from 20 percent to 80 percent battery charge in less than 30 minutes.
The chassis works all around with independent wheel suspension and on the front axle with MacPherson struts and multilink axle at the rear. With internally ventilated disc brakes, seven airbags and a rigid and crash-proof chassis, Togg achieves a five-star rating in the Euro NCAP crash test. The T10X offers level two autonomous driving with Intelligent Adaptive Cruise Control with stop-and-go functionality that works in tandem with Traffic Sign Recognition System, Intelligent Lane Keeping System and Lane Keeping Assist.
After starting in Turkey, further markets in Western Europe are to be served by the end of 2024. As a trademark, Togg has already been registered in the European Union, USA, China, Russia, Canada, South Korea, Japan and Azerbaijan.
The price for the entry-level model of the T10X with rear-wheel drive starts at the equivalent of around 47,500 euros.