Five orientations for innovation in trade promotion activities | Business

View of the conference at the Hanoi bridge point. (Photo: Tran Viet/VNA)

On January 31, the Ministry of Industry and Trade chaired and coordinated with ministries, branches, localities and industry associations to organize a “trade promotion briefing session with the Vietnamese Trade Office system abroad in January/ 2023.”

This is the first conference in 2023 in the series of programs “Communications on trade promotion with Vietnam’s Trade Office system abroad” conducted monthly by the Ministry of Industry and Trade from July 2022 according to the Ministry of Industry and Trade. direct form online matching.

Sharing at the conference, Mr. Vu Ba Phu, Director of the Trade Promotion Department (Ministry of Industry and Trade), said that in the face of difficulties and challenges of the domestic and international economy and trade in 2023, the Department will continue to coordinate with overseas Vietnamese trade offices to renovate trade promotion activities focusing on 5 orientations.

[EVFTA: Dư địa lớn, nhiều doanh nghiệp chưa nắm hết cơ hội]

Specifically, supporting localities, associations and businesses to carry out trade promotion activities for key markets, especially exploiting markets/regions that currently have free trade agreements. FTA) with Vietnam; coordinate with units under the Ministry to directly carry out trade promotion activities to open up new and potential markets that businesses have not directly implemented trade promotion activities such as Africa, the Middle East , South America.

At the same time, the Department will coordinate with trade agencies and related units to quickly develop support programs to improve trade promotion and green export promotion capacity to meet requirements, adapt with new trends.

On the other hand, the Department continues to promote the application of information technology and digital transformation in trade promotion. In particular, taking advantage of information technology and digital transformation in providing information, consulting export markets and connecting markets for localities, industry associations and the business community.

In particular, the Trade Promotion Agency improves the effectiveness of the National Brand Program through capacity building activities promotion associated with building and developing brands to enhance added value and develop sustainable exports to help Vietnamese enterprises step by step penetrate deeply into high-value stages in the global value chain.

Furthermore, promoting international cooperation in trade promotion activities by promoting the signing and implementation of Memorandum of Understanding on cooperation in the field of trade promotion and industry and trade investment with agencies. international partner trade promotion organizations.

At the conference, Mr. Vu Ba Phu suggested that the Trade Offices support the Department as well as domestic agencies, organizations and enterprises in implementing trade promotion activities abroad, promoting and inviting foreign customers to attend. attend and trade with Vietnamese company at Vietnamese events abroad and international trade promotion events in Vietnam.

In addition, select reputable trade promotion events in foreign countries, suitable to the participation capacity of Vietnamese enterprises to introduce to the Trade Promotion Agency, localities, associations, enterprises. participating research.

Nam Dinh has a new style of living in the morning. 2Director of the Department of Trade, Ministry of Industry and Trade Do Ba Phu spoke at the conference. (Photo: Tran Viet/VNA)

Information on the Belgian and EU markets, Mr. Tran Ngoc Quan, Commercial Counselor in Belgium and the EU, said that on January 27, 2023, the European Commission published the Official Gazette Regulation No. (EU) 2023/174, promulgated on 26 January 2023, amending Regulation (EU) 2019/1793 on the temporary application of official and emergency control measures for certain foods imported into the EU.

For Vietnam, spices which were controlled at 50% at the previous notice such as coriander, basil, mint, parsley have been removed from the control list. Currently, only chili peppers are on the EU border control list with a quality control frequency of 50%.

However, okra has been moved from Appendix I to Appendix II with the requirement of pesticide control certificate of Vietnam and the frequency of pesticide inspection at EU border gate is 50%.

Dragon fruit and instant noodles are still in Appendix II with Vietnam’s pesticide certification requirements and the inspection frequency at the EU border gate is 20%. This regulation will take effect on the 20th day from the date of publication in the Official Gazette.

According to Mr. Tran Ngoc Quan, in 2023 the EU market is forecasted to have many challenges, but according to the roadmap committed in the EU-Vietnam Free Trade Agreement. This year, many Vietnamese products exported to the EU enjoy the 0% rate. This is a competitive advantage and also a driving force for Vietnam to increase exports to the EU.

Ms. Tran Thu Quynh, Commercial Counselor, Vietnam Trade Office in Canada, said that on January 16, the Canadian International Trade Court (CITT) had begun assessing the expiration of the conclusion of the anti-dumping investigation and subsidies for Vietnamese copper coupling products exported to Canada.

Immediately after the judgment of the Canadian International Trade Court expired, on January 17, the Canada Border Services Agency (CBSA) decided to conduct a re-investigation to determine whether to continue to impose anti-dumping/subsidy duties. level up this product of Vietnam.

It is expected that the Canada Border Services Agency will have an investigation conclusion no later than June 30, 2023 and transfer the file to the court for a final decision on November 22, 2023. Relevant domestic enterprises need to closely monitor to take appropriate action.

Particularly for the UAE market, Vietnamese goods have many opportunities to export to this country due to high consumer demand and unsatisfactory domestic production. However, this is a very competitive market in terms of product quality, especially price, so businesses need to have a suitable approach strategy.

Moreover, the population of the UAE is largely Muslim, so Halal certification for food and food items is necessary; Labels on product packaging should be translated into Arabic, clearly stating and full information about the product.

At the conference, the representative of Hai Duong and Dak Lak Departments of Industry and Trade asked the Ministry of Industry and Trade and the Vietnamese Trade Office abroad to strengthen support for trade connections and organize trade promotion activities to help local consumers , especially the province’s strong commodity exports.

Concluding at the conference, Minister Ministry of Industry and Trade Nguyen Hong Dien affirmed that 2023 will be even more challenging, because strategic competition, political conflicts and armed conflicts are increasingly fierce, the market continues to have differences… Trade and investment are complicated, the market is increasingly narrowed, aggregate demand will decrease, and Vietnam’s production capacity is still dependent on imported raw materials.

Moreover, the disruption of supply, especially the supply of energy by the Russian Federation’s oil and gas output, will be severely reduced due to continued European sanctions. The world’s total supply will decrease, the supply to serve the needs of the countries; including Vietnam will be a huge challenge.

Therefore, the Minister suggested that the functional agencies of the Ministry, the Vietnam Trade Office in foreign countries as well as the industry associations, large import-export enterprises must organize research and thoroughly grasp. viewpoints, guidelines and policies of the Party and State on strategies, plans, goals and tasks for socio-economic development in 2023, from which to have specific plans and action programs. able, suitable.

Specifically, in the striving target of the Party and State, economic growth in 2023 will reach 6.5% or more and in the field of import and export, reach 6.5% or more. Therefore, it is necessary to give specific scenarios, tasks and solutions for each field.

Nam Dinh has a new style of living in the morning, 3Minister Nguyen Hong Dien presided over the Hanoi bridge point. (Photo: Tran Viet/VNA)

From research and policy advisory agencies to policy implementation agencies and organizations, everyone must have access. At the same time, it is necessary to implement the motto of maintaining traditional markets but developing new markets, especially markets with potentials in Asia, especially West Asia, South Asia, and Asia. Africa and Latin America… Markets such as Europe and America have experienced, the area must try to maintain and maintain.

On the other hand, the trading agencies must continue to focus on grasping the new guidelines and policies of the host country in politics and economy. Especially the new barriers that countries and market sectors are setting up, for example, the technical barriers of the European Union… to advise the Party, State, and Ministry leaders to have reasonable countermeasures in order to promptly protect the legitimate interests of the nation, the nation, and the interests of enterprises.

At the same time, pay attention to popularizing and spreading open guidelines and policies of the Party and State in investment and investment attraction, especially in industries and fields with fundamental nature of material technology and supporting industries. support, manufacturing, electronic processing, chemicals and energy. These are the industries that Vietnam is encouraging to develop the foundation industry to promote the construction of the country’s industrialization.

In addition, collecting information, connecting markets, connecting supply and demand of goods between Vietnam and other continents, countries and businesses, thereby helping domestic enterprises to timely adjust their strategies and plans. production and business to suit the needs of the market.

Moreover, by all means must maintain and develop traditional markets and traditional goods.

At the same time, make maximum efforts to develop new markets for new products, especially West Asia, South Asia, Africa and Latin America so that Vietnamese goods can reach out further and better meet the needs of customers. consumers worldwide.

With a number of markets such as Russia and countries in Eastern Europe, this is a market area at the moment with great potential for developing categories.

The development of categories in these markets also contributes through economic and trade exchanges and connections to strengthen strategic relationships between Vietnam and other countries in the region.

Especially from the experience of the host countries and their new discoveries, the agency’s officials Vietnam Trade Office Abroad It is necessary to continue to have innovative proposals in planning and implementing new policies, helping Vietnam to make spectacular breakthroughs in socio-economic development, ensuring national defense and security in the coming time.

Minister Nguyen Hong Dien requested agencies and functional units of the Ministry to strengthen coordination with Vietnam’s Trade Office agencies abroad to support better implementation of their responsibilities and tasks, even in content and professional activities of the unit.

The Multilateral Department, the Markets Department for Asia, Africa and Europe and the Americas continue to study to advise the Ministry’s leaders to negotiate and sign new trade agreements and agreements.

At the same time, cooperate closely with functional agencies of relevant ministries and branches such as the Ministry of Agriculture and Rural Development to continue negotiating to expand the commodity industry and achieve standards and conditions with the market. market to be able to develop stronger products, especially agricultural and aquatic products, including raw materials or processed products to increase the export value of Vietnamese goods in the near future. ./.

Uyen Huong (VNA/Vietnam+)

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