Focus Features’ “Last Breath” Achieves $1M in Previews: Early Success Indicators Unveiled

Weekend Box Office Report: Captain America Leads, Last Breath Debuts

The box office landscape presents a mixed bag. While the year-to-date revenue has surpassed $1 billion, marking an 11% increase compared to last year, the current weekend is estimated at $55.5 million, making it one of the slowest of the year. Last year saw “Dune: Part Two” leading with $82.5 million, contributing to a $114.6 million frame. Looking ahead, Warner Bros. is set to release “Mickey 17,” bong Joon Ho’s first film as his Oscar-winning “Parasite.”

Captain America: Brave New World Continues Reign

Disney/Marvel Studios’ “Captain America: Brave New World” is projected to lead with a $15 million third weekend, experiencing a 47% drop. The film’s performance is bolstered by Imax screens. This brings its total to $163.6 million.

Last Breath Makes a Splash

Focus Features’ “last Breath,” starring Woody Harrelson and Simu Liu, debuted with $7.3 million. Despite positive audience scores (B+ CinemaScore, 4 1/2 stars PostTrak, and a 61% definite recommend), the film’s opening was modest. Focus Features acquired North America rights for $5M. Audience demographics skew slightly towards men (51%), with the largest age group being 25-34 years old (26%), followed by those 35+ (53%). Diversity demos are 51% Caucasian, 23% Latino and Hispanic, 10% Black, 7% Asian, and 9% Native American/othre.

RelishMix reports that pre-release social media activity for “Last Breath” was “light,” running 60% below drama thriller genre norms across major platforms, totaling 37.2M.iSpot data indicates Focus spent approximately $5.1M on TV linear ads for “Last Breath” compared to $10.9M spent on “Nosferatu” and $6.1M on “Conclave.” This could indicate opportunities to further boost promotion through digital channels to align with viewing habits.

Real-World Submission: Consider the marketing spend relative to the target audience. While TV ads can expose larger audiences, a targeted investment in social media may perform better for this film to help raise awareness of the digital audience.

The Monkey Holds Steady

NEON’s “the Monkey” is holding better than expected in its second weekend, with an estimated $6.2 million,a 55% drop,bringing its total to $24.4 million.

other Notable Performances

• “Paddington in Peru” (Sony): $4.5 million (-31%), Total $31.3 million
• “Dog Man” (uni): $4 million (-32%),Total $83.8 million
• “Mufasa” (Dis): $1.8 million (-29%), Total $247.8 million
• “Ne Zha 2” (CMC): $1.6 million (-50%), Total $17.7 million
• “Heart Eyes” (Sony): $1.3 million (-51%), Total $28.8 million
• “Unbreakable Boy” (LG): $1.2 million (-50%), Total $4.5 million
• “Mobile Sult Gundam GQuuuuuuX-Beginning” (GKIDS): $1M

Oscar Boost?

With a slow weekend at the box office, audiences may be tuning in for the Oscars on Sunday night.

Last Breath Advance Previews

“last Breath” clocked $1M in advance previews at 2,475 theaters. The Anthony Mackie movie “Captain America: Brave New World ” ended its second week with $35.6M at 4,105 theaters for a running estimated cume of $148.6M. “Brave New World” did $1.5M yesterday,-4% from wednesday and kept all Imax auditoriums this weekend.

Paddington and Dog Man

StudioCanal/Sony’s “Paddington in Peru” ends week 2 with $8.1M at 3,890, and a running total of $26.8M. DreamWorks Animation/Universal’s “Dog man” with $7M in week 4 at 3,170 theaters with a running total is $79.8M.

Ne Zha 2

Chinese animated sequel “Ne Zha 2” posted an estimated second week of $4.4M for a $16.2M cume.

“Captain America: Brave New World” continues its box office reign, while “Last Breath” makes its debut with moderate success. The overall box office performance remains subdued, with audiences potentially shifting their attention to the upcoming academy Awards. If you’re looking for a thrilling cinematic experience, consider checking out these films in theaters or streaming services, and stay tuned for the latest box office updates!

What specific marketing strategies could “Last Breath” have employed to better reach its target audience of younger viewers and diverse demographics?

“Last breath” Box Office Debut: Interview with Film Marketing Analyst, evelyn Reed

This week, Archyde News sits down with Evelyn Reed, a seasoned film marketing analyst at CineMetrics Insights, to discuss the latest box office results, focusing on “Captain America: Brave New World’s” continued led and the debut of “Last Breath,” starring Woody harrelson and Simu Liu.

Analyzing the Weekend Box Office: A Conversation with Evelyn Reed

Archyde News: Evelyn, thanks for joining us. The box office seems a bit quiet this week. What’s your overall impression of the current landscape?

Evelyn Reed: Thanks for having me.It’s definitely a slower period. Year-to-date revenue is up, which is great, but this particular weekend is noticeably subdued.We’re seeing the impact of “Captain america: Brave New World” still holding strong, though its numbers are, naturally, declining.The real story is the debut performance of “Last Breath.”

“Last Breath” Debut: A Deep Dive into Audience Reception and Marketing Strategy

Archyde News: Let’s talk about “Last Breath.” It opened with $7.3 million, despite positive audience scores. What does this opening tell us about the film’s potential and marketing effectiveness?

Evelyn reed: It’s a bit of a mixed bag. The B+ cinemascore, high PostTrak ratings, and strong definite recommend percentage indicate that audiences who saw it enjoyed it. However, the opening is modest, suggesting either a lack of awareness or a disconnect between the marketing and potential viewers. RelishMix noted light pre-release social media buzz,which is a key data point. While TV ads are helpful, the lower spend compared to other Focus Features releases, coupled with the weaker social media presence, suggests a need for a more targeted digital marketing strategy.

Considering the Target Audience: Opportunities for Digital Engagement

Archyde News: The audience demographics for “last Breath” skew younger and have a diverse ethnic background. With the available data about marketing spend on linear TV placements for the film, do you think that was money well spent?

Evelyn Reed: A key takeaway is that while television ads offer broad exposure, they may not be the most efficient way to reach this specific demographic. A better strategy would be to invest more heavily in digital channels, particularly those popular with the 25-34 age group and diverse audiences which consist of 23% Latino and Hispanic, 10% Black, 7% Asian, and 9% Native American/Other.

“Captain America,” “The Monkey,” and Beyond: Other Box Office Highlights

Archyde News: Aside from “Captain America” and “Last Breath,” are there any other notable performances this week?

Evelyn Reed: Yes, “The Monkey” is holding quite well for NEON, signaling positive word-of-mouth. “Paddington in Peru” and “Dog Man” are also demonstrating strong legs, indicating they’re resonating with families. The Chinese animated sequel “Ne Zha 2” also demonstrates a unique appeal to international audiences despite a significant drop.

The Oscars Effect and the Future of Box Office

Archyde News: With the Oscars approaching, do you anticipate a shift in audience focus?

Evelyn Reed: Absolutely. A slow weekend can ofen mean viewers are saving their moviegoing for films nominated for Oscars or simply tuning in to the ceremony itself. We might see a slight bump for nominated films in the coming weeks.

Archyde News: what’s your outlook for the box office in the coming weeks, especially with releases like “Mickey 17” on the horizon?

Evelyn Reed: “Mickey 17,” with Bong Joon Ho directing, is definitely one to watch. its success could be a significant turning point for the box office. How studios balance theatrical releases with streaming options will also continue to be a key factor.

your Thoughts? Join the Discussion!

Archyde News: thank you, Evelyn, for your insightful analysis. It’s been a pleasure.

Evelyn Reed: my pleasure. Thanks for having me.

Now, we turn it over to you, our readers. What are your thoughts on the performance of “Last Breath”? Do you agree with Evelyn’s assessment regarding marketing strategies? Share your comments below!