Focus on the Two Sessions and Look at China’s Answer Sheet | The “spillover effect” of the Winter Olympics drives the mass movement and the development of the ice and snow industry-News Center-Northern Net

Executive summary:The Beijing 2022 Winter Olympics came to an end on February 20, and the Winter Paralympic Games schedule is also in order. Today’s “Focus on the Two Sessions and Watch China Answers” focuses on the “spillover effect” of the Beijing Winter Olympics.

The Beijing 2022 Winter Olympics came to an end on February 20, and the Winter Paralympic Games schedule is also in order. Today’s “Focus on the Two Sessions and Watch China Answers” focuses on the “spillover effect” of the Beijing Winter Olympics. This year’s government work report proposes to “make good use of the legacy of the Beijing Winter Olympics”. In the “post-Winter Olympics era”, how should China seize the opportunity to activate the potential of the ice and snow economy in China? Look at the interpretation of the representatives of the two sessions.

Yang Yang, a member of the National Committee of the Chinese People’s Political Consultative Conference and chairman of the Athlete Committee of the Beijing Winter Olympics Organizing Committee, is still in quarantine after the game. Although he cannot participate in the two sessions on-site, this year’s proposal has been submitted on time. On and off the field, she witnessed the leap-forward development of China’s ice and snow sports during her research.

Yang Yang, member of the National Committee of the Chinese People’s Political Consultative Conference and chairman of the Athlete Committee of the 2022 Beijing Winter Olympics Organizing Committee: Through the promotion of ice and snow sports in the past 6 years, we have reached 300 million people (the goal of participating in ice and snow sports), and even exceeded such a goal. The next step is to How to improve the quality of participation in the entire ice and snow sports.

Committee member Yang Yang said that the Winter Olympics legacy of the Beijing Winter Olympics has laid the foundation for the sustainable development of ice and snow sports in China. As a participant and practitioner of ice and snow sports, she is also continuously paying attention to industry norms and youth training.

Yang Yang, member of the National Committee of the Chinese People’s Political Consultative Conference and Chairman of the Athlete Committee of the 2022 Beijing Winter Olympics Organizing Committee: How to grasp such a development opportunity, improve the management level of the entire industry through better management and operation, including more standardized training It is very important for us to provide good service.

The data shows that the number of ice and snow tourists in China has increased from 170 million in the 2016-2017 ice and snow season to 254 million in 2020-2021, and the number is expected to reach 305 million in the new year. Among them, Jilin Province has performed well. According to the data center of the Ministry of Culture and Tourism of China, during the Spring Festival holiday in 2022, Jilin Province received 9.3414 million domestic tourists, a year-on-year increase of 13.9%; domestic tourism revenue was 8.385 billion yuan, a year-on-year increase of 12.4%.

Yang Andi, director of the Jilin Provincial Department of Culture and Tourism, a member of the National Committee of the Chinese People’s Political Consultative Conference: According to our forecast, in the snow season from 2021 to 2022, the province’s ice and snow tourism reception is expected to exceed 85 million, reaching the best level in history.

Member Yang Andi said that after the Beijing Winter Olympics, the market advantage of a big country with “300 million people on ice and snow and one billion people participating in ice and snow tourism” will fundamentally change the global ice and snow economic pattern. The same “spillover effect” is also reflected in the ice and snow equipment manufacturing industry and the construction of venues and facilities. Hong Jie, a representative of the National People’s Congress, once led the company to participate in the construction of the Beijing Winter Olympics venues. make an impact.

Hong Jie, vice-chairman of Fujian Federation of Industry and Commerce, deputy to the National People’s Congress: We have practiced the idea of ​​green Olympics in all aspects throughout the process of hosting the Olympics, which will awaken the people’s awareness of green environmental protection and will have a great impact on all walks of life. force.

Data show that during the “13th Five-Year Plan” period, the total scale of China’s ice and snow industry has grown from 270 billion yuan to 600 billion yuan. Experts predict that with the help of the Beijing Winter Olympics, this figure is expected to exceed 700 billion yuan this year. By the end of the “14th Five-Year Plan”, the average annual growth rate of the ice and snow industry will remain at 10% and become a driving emerging industry.

CCTV reporter Sun Yutong: According to the prediction of the Beijing Winter Olympics Organizing Committee, by 2025, the scale of China’s ice and snow industry will reach 1 trillion yuan, becoming an important part of China’s economic development. Ice and snow are also invaluable assets. The precious legacy left by the Beijing Winter Olympics in sports, economy, society and other fields will bring more development opportunities for China’s ice and snow sports and industry.

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