2023-07-22 04:12:46
Barthélémy Philippe / Photo credit: RICCARDO MILANI / HANS LUCAS / HANS LUCAS VIA AFP
modified to
10:34 a.m., July 22, 2023
Prices that are displayed at -40%, -60%, even -70%… Almost a month after the kick-off, the summer sales are in full swing and the vast majority of traders have already started the last markdown. The objective is to make up for the turnover lost during the first week, marred by the riots in many cities in France.
The summer sales will end in less than ten days, on August 1st. Later than expected, as the government decided to extend the operation for a week, to compensate for the negative impact of the riots. At this stage, at the start of the home straight, it is already possible to draw a stage balance sheet.
Slight increase in store traffic over one year
Somewhat against all expectations, the trend is quite good, according to the Trade Alliance, compared to the summer sales 2022, largely shunned by consumers. After fifteen days of markdown, in-store footfall was up slightly year-on-year.
But the dynamic mainly concerns in-store activity, i.e. purchases, up 4% compared to the same period in 2022. “, explains Sindy Magnon, consumption expert at Sia partners.
An interesting horizon, but for traders there is no object to show overflowing enthusiasm. The 2019 edition of the summer sales, the last before the pandemic, was considered mixed by specialists. In question this time, the heat wave which had discouraged a large number of consumers.
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