2023-08-01 17:21:00
Ford Motor Co. resumed production of the F-150 Lightning electric pickup truck atThere are bets that the price cuts will spur demand for all-electric vehicles among a larger number of American drivers.
Los customers have had to wait for their orders while Ford replenished vehicles after production was halted this spring due to battery problems. This summer, the Dearborn, Michigan, plant was shut down for another six weeks to remodel its facilities. The company expects sales of the F-150 Lightning to “increase significantly” in September and October as production ramps up and backorders are filled, company executives said Tuesday.
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“We are expanding capacity right now, we’re going to cover that capacity, we’ll have to see how the market evolves,” said Marin Gjaja, director of customer service for Ford’s model-e unit. “The demand is there. Now we have the offer to satisfy her.”
Ford has cut prices for the F-150 Lightning by up to 17% to capture a larger share of the nascent US electric vehicle market. and face competition from Tesla Inc. and General Motors Co. The price cuts allow all but the most expensive pickup trucks to qualify for up to $7,500 in electric vehicle tax credits.
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Ford reiterated its plans to increase capacity to 150,000 trucks a year in the third quarter. It is training an additional 1,200 workers to help increase supply, the company said.
The price cuts have helped drive orders six-fold and web traffic triple, Ford said Tuesday.
Translated by Paulina Munita.
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