2023-09-05 19:17:07
glimpsing a increase not GDPwith the economy showing signs of improvement, falling interest rates and lower inflation rates, foreign companies see Brazil’s potential to invest again. There is a certain confidence that the country will continue on a path of balancing public accounts and a market economy and the expectation of an economic agenda focused on the environmental sector is high, but also, digital development should attract large technology companies .
One study by the Brazilian Association of Software Companies (ABES) found that the technology sector in the country was greatly boosted as it proved to be one of the most resilient in the crisis, attracting investment possibilities and IPOs on the Stock Exchange. The data show that Brazil maintained 36% of investments in technology with US$ 45.2 billion applied throughout Latin America, maintaining leadership in the region.
Driving operations and growth in the region is one of the goals of Outbrain, a recommendation platform for business results by engaging people on the open web. With the appointment of new leaders François-Xavier Préaut in a newly created role as General Manager, Southern Europe and Latin America (LATAM) and Josh Feller as Senior Vice President of Business Development for the Americas, the technology company strengthens its presence in Brazil. The executive duo, with a consolidated track record at Outbrain, will support Outbrain’s growth in LATAM, leveraging the company’s existing technologies and product offerings to align with the growing needs of publishers, brands and advertisers.
“Outbrain’s ambitions in Latin America are stronger than ever,” said David Kostman, co-CEO of Outbrain. “Executives François-Xavier and Josh will advance and elevate Outbrain’s presence and culture in the region through strategies to achieve excellence and sales effectiveness,” said David Kostman, Co-CEO of Outbrain.
Préaut will focus on helping brands and agencies drive measurable results through native, results-driven on the open web. “I intend to mirror in LATAM the leadership position that Outbrain conquered in southern Europe, bringing a new approach and taking advantage of the best practices of the company’s global expansion, including synergistic markets such as Spain and Portugal”, stated Préaut.
Feller will lead publisher relationships, helping them better engage their audiences and drive sustainable monetization through and other revenue streams such as e-commerce and subscriptions. “I am excited to take on this new challenge and give our media partners the tools they need to diversify their revenue streams across all aspects of their business. I believe Outbrain is well positioned to replicate a successful business model of the past 10 years across LATAM,” commented Feller.
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