Masashi Yamamoto, who served as managing director at Honda F1, will release a book on October 6, 2022, titled “Thinking method to seize the flow of victory: How Honda F1 became the top”.
The absolute law of success spoken by the Japanese who won the Piranha Club at “F1 Village”. Masashi Yamamoto, who led the dramatic Red Bull Honda victory in 2021 as the managing director of Honda F1 in F1, which is called the Piranha Club. Even in motor sports, what is the true meaning of “organizational strength is 90%”?
In this book, what happened in the process of returning to the top from the bottom of the 4th Honda F1, what kind of decision was made there, and what kind of decision was made to win? Masafumi Yamamoto’s way of thinking is openly developed.
A long-awaited book that will be the best text for those who are interested in F1 and motor sports, as well as those who want to lead their organization in a better direction and those who want to think about the essence of leadership.
Masashi Yamamoto
Representative of MASA Consulting Communications. In 1982, he joined Honda Motor Co., Ltd. After working in the design development department, he held positions in public relations and management. He is a motor sports manager and a managing director of Honda F1, and in 2021, he will win the driver’s title in the 4th Honda F1 with Red Bull. In 2022, he signed with Red Bull and founded MASA Consulting Communications.
Category: F1 / honda f1 / red bull