FOX Promotes INDYCAR Series, Drivers During Super Bowl Telecast

INDYCAR Leverages Super Bowl Spotlight for Explosive 2025 Season

The NTT INDYCAR SERIES is poised for a thrilling 2025 season, and it’s kicking off with a bang – the Super Bowl. Levering the massive audience of Super Bowl LIX, the series, in its inaugural season on FOX, aims to create meaningful buzz and drive viewership for its upcoming races.

Super Bowl LIX: A Platform for INDYCAR Dominance

FOX will air three driver-focused promotional advertisements during the Super Bowl LIX broadcast on February 9th, showcasing top drivers Josef Newgarden, Alex Palou, and Pato O’Ward. This prime-time exposure, anticipated to reach over 120 million viewers, presents an unparalleled opportunity for INDYCAR to connect with a vast and diverse audience.

A ‘Year of Three’ for INDYCAR

This high-profile Super Bowl campaign aligns perfectly with INDYCAR’s “Year of Three” initiative. This multi-faceted campaign focuses on key milestones: the 107th running of the Indianapolis 500, the 50th anniversary of the CART/IRL reunification, and the 100th anniversary of the Indianapolis Motor Speedway.

Indy 500 Green Flag relay: Super Bowl Connection

adding to the Super Bowl excitement, INDYCAR will conduct a unique Green flag Relay during the halftime show, signifying the iconic importance of the Indy 500. This distinct activity further integrates INDYCAR’s brand into the Super Bowl experience.

“We’re excited to introduce INDYCAR to a whole new audience through this Super Bowl platform,” says James ‘Jimmy’ Thornton, NTT INDYCAR SERIES Vice President of Marketing. “This is a monumental opportunity to showcase our sport’s thrilling action, iconic history, and the astonishing talent of our drivers.

Super Bowl Spotlight: Amplifying INDYCAR’s Reach

This Super bowl campaign is a strategic move to amplify INDYCAR’s reach and generate significant excitement for the upcoming season. With the high viewership and global attention surrounding the Super Bowl, this initiative aims to capture the interest of fans who may be unfamiliar with the world of motorsports.

Closing the Gap: From Super Bowl to the Track

The INDYCAR’s focus on Super Bowl exposure is a crucial step in bridging the gap between the high-profile world of American football and the dynamic realm of open-wheel racing. By tapping into this mainstream platform, INDYCAR seeks to cultivate new fans and enhance its status as a premier motorsport organization.

With thes enterprising Super Bowl activations and the fierce competition on the track, INDYCAR is poised for explosive growth in 2025. The upcoming season promises to be one for the history books, with the series captivating both seasoned fans and newcomers alike.

INDYCAR Kicks Off the ‘Year of Three’ With Super bowl Buzz

A year of Three for INDYCAR

The NTT INDYCAR SERIES is branding 2025 as the “Year of Three,” a theme that transcends the NFL’s own quest for a three-peat. Championship leader, Alex Palou, is aiming for his third consecutive INDYCAR title, making him a part of an exclusive club with only three other drivers who have achieved this feat: Ted Horn, Sebastien Bourdais, and Dario Franchitti. Meanwhile, Josef Newgarden is seeking to make history as the first driver to win three straight Indianapolis 500 races.

“joining Ted Horn, Sebastien Bourdais and Dario Franchitti as a three-time champion would be a dream come true,” said Palou.

Indy 500 Green Flag Relay and Super Bowl Integration

The “Year of Three” narrative kicks off with a Super bowl LIX themed indy 500 Green Flag Relay. The journey begins in New Orleans during Super Bowl festivities with Newgarden and Palou officially starting the event.

the green flag travels to various locations before returning to Indianapolis Motor Speedway for the coveted race. Veteran driver Jack Harvey will represent INDYCAR at the INVST “Player’s tailgate” event, showcasing his No. 24 Chevrolet,which he’ll be driving in the Indy 500.

Countdown to the First Race

The 2025 NTT INDYCAR SERIES season launches with the Firestone Grand Prix of St. Petersburg presented by RP Funding, taking place on March 2nd. FOX will provide live coverage starting at noon ET.

With these ambitious Super Bowl activations and the fierce competition on the track this year, do you think INDYCAR is poised for explosive growth in 2025?

interview with James ‘Jimmy’ Thornton, NTT INDYCAR SERIES Vice President of Marketing

With the roar of engines soon to fill the air again, the NTT INDYCAR SERIES is gearing up for a thrilling 2025 season on FOX. Archyde News caught up with James ‘jimmy’ Thornton, Vice President of Marketing for the series, to discuss their ambitious Super Bowl LIX strategy and the exciting “Year of Three” narrative unfolding within the championship.

Super Bowl Spotlight: Amplifying INDYCAR’s Reach

INDYCAR is making a bold move this year, taking aim at millions of new fans during Super Bowl LIX. The series is leveraging the biggest stage in sports to showcase the speed, skill, and drama that define its thrilling world. “The Super Bowl is a unique possibility to introduce the incredible world of INDYCAR to millions of new fans,” said INDYCAR President Jay Frye. “we’re leveraging this platform to showcase the speed, skill, and drama thatdefine our sport.”

Playing into the “Year of Three” Narrative

The theme of “Year of Three” is not just a catchy tagline; it’s a narrative woven into the fabric of the season. This concept captures the ambitions of drivers like Josef Newgarden, aiming for a record-breaking third consecutive Indy 500 victory, and Alex Palou, who could join the elite club of three-time INDYCAR champions. This pursuit of greatness, both on and off the track, is resonating with fans and racers alike.

Bringing the Indy 500 Green Flag Relay to Super Bowl LIX

INDYCAR is bringing a piece of its iconic history to the Super Bowl festivities. the indy 500 Green Flag Relay, traditionally witnessed by tens of thousands at the Indianapolis Motor Speedway, will be carried out in New Orleans, adding another layer of excitement to the Super Bowl build-up.

Looking Ahead: A New era for INDYCAR

with a new broadcasting partnership with FOX,INDYCAR is poised to reach an even wider audience.The 2025 season promises to be one of the most competitive and exhilarating in recent memory, with talented drivers, an intense championship battle, and action-packed race tracks.

This is INDYCAR’s moment to seize the spotlight. By connecting with a new generation of fans through the Super bowl and emphasizing the drama of the “Year of Three,” the series is poised to reach new heights of success.

INDYCAR Gears Up for an Unforgettable 2025 Season

The INDYCAR series is setting the stage for an action-packed and unforgettable 2025 season. With high-octane racing, captivating Super Bowl activations, and a fierce competitive landscape, the sport is poised for significant growth.

Expanding Horizons: Super Bowl Engagement

INDYCAR is taking its brand to new heights by engaging with a wider audience through a series of exciting Super Bowl activations. These campaigns aim to introduce the thrill of motorsports to a broader demographic, sparking interest and excitement for the upcoming season.

The Battle on the Track: A Competitive Landscape

On the track, the competition is fiercer than ever.Drivers are pushing their limits to secure victories, making for exhilarating races that keep fans on the edge of their seats. This intense rivalry further elevates the sport’s appeal,attracting both seasoned racing enthusiasts and newcomers.

A Question for the Future

With these ambitious Super Bowl activations and the fierce competition on the track this year, do you think INDYCAR is poised for explosive growth in 2025? Share your thoughts in the comments below!

What strategies does INDYCAR have in place to capitalize on the momentum generated by the Superbowl and the “Year of Three” narrative?

An INDYCAR Conversation: Exclusive Interview with James ‘Jimmy’ Thornton

A year of Three forINDYCAR

With the roar of engines soon to fill the air again,the NTT INDYCAR SERIES is gearing up for a thrilling 2025 season on FOX. Archyde News caught up with James ‘Jimmy’ Thornton, Vice President of Marketing for the series, to discuss their aspiring Super Bowl LIX strategy and the exciting “Year of Three” narrative unfolding within the championship.

SPOTLIGHT ON SUPER BOWL 59 – MAKING A NEW CONNECTION

INDYCAR is making a bold move this year, taking aim at millions of new fans during Super Bowl LIX. The series is leveraging the biggest stage in sports to showcase the speed, skill, and drama that define its thrilling world.

“The Super Bowl is a unique opportunity to introduce the unbelievable world of INDYCAR to millions of new fans,” said Thornton. “We’re leveraging this platform to showcase the speed, skill, and drama that define our sport.”

PLAYING INTO THE “YEAR OF THREE” NARRATIVE

The theme of “Year of Three” is not just a catchy tagline; it’s a narrative woven into the fabric of the season.This concept captures the ambitions of drivers like Josef Newgarden, aiming for a record-breaking third consecutive Indy 500 victory, and Alex Palou, who could join the elite club of three-time INDYCAR champions.

“We believe this three-dimensional narrative resonates with both seasoned race fans and casual viewers. It’s a story about ambition, legacy, and the pursuit of greatness.

THE GREEN FLAG RELAY – BRINGING THE INDY 500 TO THE BIG GAME

INDYCAR is bringing a piece of its iconic history to the Super Bowl festivities.The indy 500 Green Flag Relay, traditionally witnessed by tens of thousands at the Indianapolis Motor Speedway, will be carried out in New Orleans, adding another layer of excitement to the Super Bowl build-up.

A NEW ERA FOR INDYCAR

With a new broadcasting partnership with FOX, INDYCAR is poised to reach an even wider audience. The 2025 season promises to be one of the moast competitive and exhilarating in recent memory,with talented drivers,an intense championship battle,and action-packed race tracks.

Looking Ahead

What strategies does INDYCAR have in place to capitalize on the momentum generated by the Superbowl and the “Year of Three” narrative?